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Search Engine Spam

Posted on 2005-02-25
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duz -

Briefly tell us which technqiues are considered SPAM by SE's
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Question by:mcse20002000
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LVL 24

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duz earned 1200 total points
ID: 13404331
mcse20002000 -

>Briefly tell us which technqiues are considered SPAM by SE's

Here are some off the top of my head.

1. Invisible text

2. Cloaking

3. Keyword stuffing

4. Link farms

5. Unrelated keywords

6. Page redirects

7. Duplicate content

8. Cross linking

9. Hidden tags

Others can probably add to the list.

- duz
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LVL 33

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by:humeniuk
humeniuk earned 600 total points
ID: 13405065
"Others can probably add to the list."
I don't know, that looks like a pretty good list.

You could add doorway pages to the list, though that's partially covered above.

Also, some people refer to typo spam as a form of SE spam - ie. registering a URL that is a common misspelling of a popular site, (example: Goggle.com), but the term is a bit misleading.  Maybe it should be called typo squatting (to go with cyber squatting).
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by:REthridge
REthridge earned 200 total points
ID: 13409168
I thought the SE's were trying to provide the most relevant site based on the search. If your site is the most relevant, wouldn't you or shouldn't you be doing most of the things listed above. If you were google.com, wouldn't you be doing your customers a favor by registering goggle.com and redirecting it to google.com. That sounds like good customer service to me.

The perception of spam and the reality of spam are not the same, throw in a little UCE, a couple of felony convictions and a Supreme Court ruling and you end up with a couple thousand ISP's censoring the world.

Correct me if I am wrong, but S.P.A.M (single posted advertising message, close?) referred to advertisers joining newsgroups and bulletin boards only to post their ads.

UCE refers to Unsolicited Comercial Email, now there is a gray area. "No, I did not have Sexual Intercourse uh... I mean unsolicted inter..... uh, can you use the word in a sentence?"

My perception of SPAM is fraud. Plain and simple. If your page is optimized for MP3 players and my kid clicks your link, an MP3 player needs to appear, anything else would be considered false advertising, Fraud, Spam.

REthridge
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LVL 24

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by:duz
duz earned 1200 total points
ID: 13409331
REthridge -

>If your site is the most relevant, wouldn't you or shouldn't you be doing most of the things listed above.

People do, not because they think their site is the most relevant but for the money and it's just a calculation of risk v reward.

>Correct me if I am wrong, but S.P.A.M (single posted advertising message, close?) referred to advertisers joining newsgroups and bulletin boards only to post their ads.

I thought SPAM came from the Monty Python song who in turn got it from the then popular luncheon meat brand SPAM (Spiced Pork And haM).

Search engine spam is not the same as email spam and is not so well defined.  Ask 10 different SEOs what constitutes SE spam and you will get 10 different answers.

- duz
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LVL 1

Expert Comment

by:REthridge
ID: 13409464
EZ duz it, duz

Acronyms? Luncheon Meat?

If a site was not SEOed, but just had a crapload, oops, a pleothora of relevant data, images, links in, links out, (stop dancing duz, I know your doing the hokie pokie, put your keyword in, and shake it all about) etc., would any search engine of the ten consider this SE spam?
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LVL 24

Expert Comment

by:duz
ID: 13409833
REthridge -

>would any search engine of the ten consider this SE spam?

It depends, I would need to take a look at the site.

- duz
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LVL 33

Assisted Solution

by:humeniuk
humeniuk earned 600 total points
ID: 13410714
"If you were google.com, wouldn't you be doing your customers a favor by registering goggle.com and redirecting it to google.com. That sounds like good customer service to me."
That's not what the term refers to.  The term would apply if somebody like me registered goggle.com and then tried to benefit from user typos.  A lot of times when you enter a typo in a URL, you end up at links farm or some other kind of nonsense site trying to benefit from false traffic.

"If a site was not SEOed, but just had a crapload, oops, a pleothora of relevant data, images, links in, links out, (stop dancing duz, I know your doing the hokie pokie, put your keyword in, and shake it all about) etc., would any search engine of the ten consider this SE spam?"
The point is - and it is a good one - that the search engines have their own means of determining what they consider to be relevant data and what they consider to be irrelevant data or spam - and thus what pages they choose to serve as search results and in what order.  (Does the use of 'spam' in this case meet the original definition of 'spam'?  Maybe not, but we all know why it is used here and what it means.  Colloquial usage or not - it's justified).  You may disagree with their criteria, but if you are optimizing a page, you are better off accepting this reality than trying to use these verboten techniques in defiance of 'the Man'.
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