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Droped out of Google listings

We have consistantly been in the first page ranking for a number of keywords within our industry. Two days ago, our index page droped out of all listing for all these key words. We have not changed anything over this period, and do not partake in any dodgy tactics ie, link purchasing, over doing keywords etc. What has happen?
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David_Freshwater
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David_Freshwater
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1 Solution
 
duzCommented:
David_Freshwater -

You may have been sandboxed, how old is the site?

- duz
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David_FreshwaterAuthor Commented:
The site is about 4 years old
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duzCommented:
David_Freshwater -

Ok so it's probably not the sandbox.  You are going to have to give us the url for any meaningful analysis.

- duz
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humeniukCommented:
There are a handful of reasons why a site might get dropped without you having made significant changes.  Most of these resolve themselves in time (no comfort to you, though, if you have to wait a month for Google to update it's index again).  Google outlines a few of these reasons here - www.google.com/webmasters/2.html.

Nevertheless, when a site gets dropped, it's far more likely to be due to an issue related to the site than one of the above reasons, so duz is right that an analysis of the site is the best way to go.
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David_FreshwaterAuthor Commented:
Hi, thanks for the advice

here is the link

http://www.ukcollegeoflifecoaching.com

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humeniukCommented:
Your site has over 100 pages listed in Google, a decent PR, and some good incoming links.  There are certainly a number of things you could do to optimize your site, but based on a quick look at the site (and the fact that you haven't made any changes to the site recently) I don't see any obvious causes for a drop in ranking.

Which keywords has your site typically ranked well for in the past that it isn't at the moment?
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David_FreshwaterAuthor Commented:
Life Coaching, life coach, life coach training

I think I may have come up with a solution. The address which I gave you is an alias for our main address http://www.ukclc.net . The alias has always been our main URL for listings, and incoming links. Could google have dropped the long link for the main site link http://ww.ukclc.net ?
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humeniukCommented:
Aha!  Yes, that can have a significant effect.  If you are using two domains Google will regard www.ukclc.net and www.ukcollegeoflifecoaching.com as different sites with duplicate content, which is a negative factor in SE rankings.  Both URLs have PR and incoming links, but you want the respective benefits shared for one URL and to remove the negative influence of the duplicate content.

The best thing to do at this point is select which of the domain names you want to use.  The other domain should then be redirected to that primary domain.  It is very important that you use a permanent (301) redirect as this will allow the benefit of the incoming links to the secondary URL to be passed on to the primary URL.
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David_FreshwaterAuthor Commented:
Thanks, that does make sense. I will try the 301 redirect and use the shorter URL as the primary one. Will keep you posted. What are the best techniques for optimizing the site? Do you know any sites which would help me with this?
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humeniukCommented:
The best available overview of SEO techniques is the tutorial at www.seo-guy.com/tutorial.html.  Take the time to review the information there carefully and then come back to this TA with specific questions that arise.  Another important read is Google's Webmaster Guidelines - www.google.com/webmasters/guidelines.html.  

Also, tread carefully.  There is a great deal of SEO information available online, but much of it is misinformation.  If you read something that contradicts the info above, it's probably inaccurate.  Avoid tricks and schemes - they do more harm than good.  The best way to go is to learn the basics, begin to apply them, and track the results so that you can learn from experience as well.
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