I'm working on seo for our site. I've submitted to DMOZ (not yet listed). Linking to lots of sites seems to be falling from favor. I’ve tried to optimize key words in our text and product descriptions.
Is creating a site map still a valuable thing to do?
We are currently spending quite a lot on pay per click. We come up 74 in Google for "antique jewelry" search. That is the most popular phrase used for us. We come up in the top 10 in Google for "edwardian engagement ring" (I realize that is not a hotly contested search). Our site is www.langantiques.com
Any other suggestions would be appreciated.