Pay For Perfomance Model

Posted on 2005-04-08
Last Modified: 2012-08-14

Tell us about Pay For Performance Model ,
How many companies are currently providing PFP services?
How does pay per lead diffrentiates from PFP Model?
Question by:mcse20002000
    LVL 24

    Expert Comment

    mcse20002000 -

    You mean providing SEO services and getting paid based on traffic/conversions/ranking, that sort of thing?

    - duz

    LVL 2

    Author Comment

    yes yes

    i guess performics is providding this feature in there Service Called ISearch

    I need to identify other players like this as well

    LVL 24

    Accepted Solution

    mcse20002000 -

    >i guess performics is providding this feature in there Service Called ISearch

    No I don't think so. Performics iSearch is charged on a cost plus basis I believe. The normal charging model for PPC management is based on 10 - 15% of the budget with a minimum charge. Pay by results for SEO is a dangerous game because you have no control over the search engines and no recourse if a site gets dropped or slides down the SERPs for no apparent reason.

    I do not think there is any room to differentiate a new PPC management company in the charging model but there is still plenty of room on the offering side. Take for example Efficient Frontier which is applying mathematical modelling and a portfolio approach. A very good company and I only wish I had thought of it first :)

    - duz

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