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Pay For Perfomance Model



Tell us about Pay For Performance Model ,
How many companies are currently providing PFP services?
How does pay per lead diffrentiates from PFP Model?
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mcse20002000
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mcse20002000
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duzCommented:
mcse20002000 -

You mean providing SEO services and getting paid based on traffic/conversions/ranking, that sort of thing?

- duz

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mcse20002000Author Commented:
yes yes
exactly

i guess performics is providding this feature in there Service Called ISearch

I need to identify other players like this as well

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duzCommented:
mcse20002000 -

>i guess performics is providding this feature in there Service Called ISearch

No I don't think so. Performics iSearch is charged on a cost plus basis I believe. The normal charging model for PPC management is based on 10 - 15% of the budget with a minimum charge. Pay by results for SEO is a dangerous game because you have no control over the search engines and no recourse if a site gets dropped or slides down the SERPs for no apparent reason.

I do not think there is any room to differentiate a new PPC management company in the charging model but there is still plenty of room on the offering side. Take for example Efficient Frontier which is applying mathematical modelling and a portfolio approach. A very good company and I only wish I had thought of it first :) http://www.efrontier.com

- duz
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