Case studies on organic search

Posted on 2005-04-08
Last Modified: 2010-04-27
hello all

Im looking for any case studies out there on organice search.  Something that shows ROI on traffic, leads, conversion rates, etc.  SEO is important, but I havent been able to find statistics showing how important...
Question by:soBC
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    Expert Comment

    Every site is going to be different.  We have case studies for various vertical markets, but the ROI and metrics show a timeline before our consulting efforts began for the company through the various phases of our consulting efforts.

    Here's a fact though, that should help:

    70% of SEM budget is spent on Paid Search, 30% on Organic SEO,


    70% of consumers click on Organic Listings, while only 30% click on Paid Search Listings.

    The intangible metric lies in the fact that Paid Search results in instant traffic, while Organic SEO realizes incremental success over time.
    LVL 24

    Accepted Solution

    soBC -

    There are 20+ case studies to look through here

    - duz
    LVL 1

    Expert Comment


    Those case studies are all submitted by SEO firms (LOL), not independent 3rd parties like Jupiter Media.
    Any firm with half a brain will build a case study on their most successful work.... Duh?

    LVL 24

    Expert Comment

    redzoneglobal -

    >case studies are all submitted by SEO firms

    If you think that you are telling me something I didn't know and the questioner wont realize then think again. If you just want to make derisory comments do so elsewhere. (WMW perhaps).

    - duz
    LVL 1

    Assisted Solution


    There is a HUGE difference between case studies created by SEO firms, and independent 3rd parties about Organic Search.
    I'll be glad to send you some of my firm's also..  Beautiful PDF's, all shining success stories...

    But that's not what you are really after is it? is a great resource for independent 3rd party studies, and
    Danny Sullivan reports on all of them that have been released over the past few years.


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