info on web analytics & online marketing

Hi all --

I've done some online marketing and have studied web analytics and SEO and stuff, but now I've decided I want to become an absolute expert.  I want to be an expert in analyzing site analytics and doing search engine marketing and A-B testing of shopping cart stats and of PPC campaigns and landing page optimization and all of that, and I want to do it on a large scale.

Anyone -- what books and sites & forums do you recommend??

Thanks a lot.
parkcitykidAsked:
Who is Participating?
 
lherrouCommented:
Start by reading the questions that are asked on here, in the Web Development and Online Marketing TAs. Also read this section of the help files: http://www.experts-exchange.com/help.jsp#hs4. Also ready this: http://www.seo-guy.com/tutorial.html.

 When you feel ready, start answering questions in those TAs, researching your answers first with the web, books you have, etc. You'll quickly find that answering questions you have a clue one is fun, but answering the ones where you aren't 100% sure will quickly teach you.

There aren't a lot of good books on this topic, in part because it's a moving target. You can search amazon, but your best bet would be websites for specialists.
0
 
parkcitykidAuthor Commented:
Thank you very much!  I will do those things.  I appreciate it!
0
Question has a verified solution.

Are you are experiencing a similar issue? Get a personalized answer when you ask a related question.

Have a better answer? Share it in a comment.

All Courses

From novice to tech pro — start learning today.