info on web analytics & online marketing

Posted on 2005-04-14
Last Modified: 2008-03-06
Hi all --

I've done some online marketing and have studied web analytics and SEO and stuff, but now I've decided I want to become an absolute expert.  I want to be an expert in analyzing site analytics and doing search engine marketing and A-B testing of shopping cart stats and of PPC campaigns and landing page optimization and all of that, and I want to do it on a large scale.

Anyone -- what books and sites & forums do you recommend??

Thanks a lot.
Question by:parkcitykid
    LVL 38

    Accepted Solution

    Start by reading the questions that are asked on here, in the Web Development and Online Marketing TAs. Also read this section of the help files: Also ready this:

     When you feel ready, start answering questions in those TAs, researching your answers first with the web, books you have, etc. You'll quickly find that answering questions you have a clue one is fun, but answering the ones where you aren't 100% sure will quickly teach you.

    There aren't a lot of good books on this topic, in part because it's a moving target. You can search amazon, but your best bet would be websites for specialists.

    Author Comment

    Thank you very much!  I will do those things.  I appreciate it!

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