Link Brokers and Google

Posted on 2005-04-17
Last Modified: 2010-04-27

Google Guide lines

Don't participate in link schemes designed to increase your site's ranking or PageRank

So why dont these text link brokers falls under this category?
Question by:mcse20002000
    LVL 24

    Expert Comment

    mcse20002000 -

    >why dont these text link brokers falls under this category?

    Because they claim that they are selling text links in the same way as someone might sell banner ads i.e. as an advertisement and for the traffic. The fact that the buyer may be selecting the goods based on the PR is of no concern to the seller or the broker ;)

    - duz
    LVL 2

    Author Comment

    sorry duz but didnt understood the point u wnaa make.
    LVL 24

    Accepted Solution

    mcse20002000 -

    OK no problem. The question is: In Google's Quality Guidelines it says "Don't participate in link schemes designed to increase your site's ranking or PageRank" so why don't text link brokers fall into this category?

    Link brokers don't admit to selling PR.  They would say that buying or selling a text link is just the same as buying or selling a banner ad and is done for the same reasons i.e. as an advertisement and for traffic.

    So buying or selling a text link is just like buying or selling advertising. A common example of this might be paying $299 for a text link in the Yahoo Directory.

    The fact is though that all link brokers display the PR of the page they are pushing very prominently and although Google may not like it people still buy on this measure alone!

    - duz
    LVL 33

    Assisted Solution

    Considering this, would it be fair to say that while Google doesn't approve of the practise of buying links, that they're not in a position to reliably identify purchased links from natural links?

    If you are going to buy links, it's probably a good idea to pay attention and make sure you don't create an artificial link pattern that a search engine might take note of.  For example, just as you would vary your anchor text (as in any link building strategy), make sure you buy links from a variety of relevant, but unrelated, sites with a range of PR.

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