Doorway page for reciprocal link

Humeniuk, i hoping clarification from you.

1. For example i have webpage which talks about my whole business, so i have got more numbers of keywords on my meta tags. For instance.

Now, based on some reading i have found that if i create several separate doorway pages with relevant keywords that page will deal(suppose only one product). My understanding in this case is if i have extra (doorway) page with full of relevant keywords rather than single website where ALL my keywords are included, search engine will rank on good position.

For example: i will create 5 separate doorway pages with diferent content all talking about individual products and packed with keywords only talking about particular page which having link to my main webpage. So, that my doorway page will get good rank on search engine and traffic can come from my doorway pages.

Does this strategy still exits OR search engine penalised? Which search are concern with this techniques. Is it good idea or just a waste.  

2. If my main website and doorway page exchanging the links does it counts as reciporcal links to increase my link popularity?

Regards
joyjohnAsked:
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humeniukCommented:
"Is there any offcial documentation on THIS from Google or any search engines, cause there are lots of people are suggesting diff things on SEO forums."

There are lots of things on SEO forums that aren't necessarily good ideas or practices.  From Google's 'Quality Guidelines - Specific Recommendations': "Avoid 'doorway' pages created just for search engines, or other 'cookie cutter' approaches such as affiliate programs with little or no original content . . . Webmasters who spend their energies upholding the spirit of the basic principles listed above will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit"  (source - www.google.com/webmasters/guidelines.html)  If you are sneaky enough, doorway pages can work, but if you get caught, your site ranking will suffer.  I don't think it's worth it, but not everyone agrees with me.


"If there is any documetation on 'bad neighborhood' could you please provide me links or ref."

www.experts-exchange.com/Q_21316466.html


"So, you mean even if i create doorway page that should be from different domain NOT under same website domain."

Doorway pages are typically within the website itself, not under a different domain.  My answer above was based on the fact that I got the impression from your question that you were going to create doorway pages under different domains that would link to your site.  As you can gather, I recommend against using doorway pages wherever they are to be located.


" . . . but the problem for me is getting good incoming links."

That's the problem for all of us :)

The best way to get good links is to create a fantastic site with lots of original and useful content that people will want to link to.  These will always be your most valuable links.  Other ways to get good incoming links:
- submit your site to good online directories
- exchange links with related websites
- ask your clients, suppliers, etc. for a link on their website
- write industry-related articles and submit them to other websites looking for content (on the understanding that they will credit you and link to your website if they use the content)
- buy links, ie. www.text-link-ads.com.
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humeniukCommented:
There are two elements here.

You should select the most suitable keywords for each page in your website.  There will be some overlap, but each page should be optimized for the 3-5 keywords that are the most appropriate.  Logically, your home page will be optimized for more general keywords and your internal pages will be optimized for increasingly specific keywords.  As a result, different pages from your site will appear in different searches.

However, doorway pages are something different.  Doorway pages are content-stuffed pages that are created to draw search engines.  Google (for example) specifically recommends against using doorway pages and will penalize you include them in your site.  You can insulate yourself a little bit by doing what you mention - creating a doorway page under a different domain name that links to your website.  However, the doorway page itself is unlikely to get a good ranking because it will be just a spam page, so its link to you will be worth very little and if you link back to it, you could be penalized for linking to a 'bad neighborhood'.

Even if you were able to create an independent doorway page and get a good ranking for it, you would be spending time promoting that page when you should be promoting your own site.  On top of that, Google discounts links between associated sites, so to make the link worth anything you would have to host the doorway page with a different hosting company and would have to be careful to hide any other links between the two domains (ie. make sure they were registered under different names).  It seems to me to be much more work and expense than necessary to get one incoming link.  Certainly, there are easier ways to get good quality incoming links, so why waste time on an elaborate trick?  Spend your time and energy properly optimzing your own website instead.
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joyjohnAuthor Commented:
1. "However, the doorway page itself is unlikely to get a good ranking because it will be just a spam page, so its link to you will be worth very little and if you link back to it, you could be penalized for linking to a 'bad neighborhood'."

Is there any offcial documentation on THIS from Google or any search engines, cause there are lots of people are suggesting diff things on SEO forums. If there is any documetation on "bad neighborhood" could you please provide me links or ref.

2. So, you mean even if i create doorway page that should be from different domain NOT under same website domain.

3. " Certainly, there are easier ways to get good quality incoming links, so why waste time on an elaborate trick?  Spend your time and energy properly optimzing your own website instead."

Yes, it looks after reading your answer there is no benifit having doorway page. but the problem for me is getting good incoming links.

Regards
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IruneCommented:
Just as a comment, to get more incoming links, make things easy for people to link to you.
That means, provide a sample of the code they need to copy in their website to link to you, maybe with a nice image/banner/graphic to add to it. Typical poweredBy links :)
I think the answer by humeniuk tells you all you need.
Another thing... nobody will post their magical trick of a hundred million dolars in a forum. The "easy and fast" tricks are maybe useful for a moment, until the search engine discovers that you're cheating. It's something looks too good to be true then probably it isn't a good idea to use it on your site. And if something looks morally dubious, don't do it. No search engine will accept the excuse of "I read it on a forum".
So, backdoors with no meaning are a nonono. Backdoors with a lot of content and meaning would be best used if they actually were pages of your website, as they will increase the overall quality of them. And link farms are of little value when pagerank is concerned, as google don't like them and there're a lot of links competing with yours for the measly bites of pagerank the farm is transferring.
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