Humeniuk, i hoping clarification from you.
1. For example i have webpage which talks about my whole business, so i have got more numbers of keywords on my meta tags. For instance.
Now, based on some reading i have found that if i create several separate doorway pages with relevant keywords that page will deal(suppose only one product). My understanding in this case is if i have extra (doorway) page with full of relevant keywords rather than single website where ALL my keywords are included, search engine will rank on good position.
For example: i will create 5 separate doorway pages with diferent content all talking about individual products and packed with keywords only talking about particular page which having link to my main webpage. So, that my doorway page will get good rank on search engine and traffic can come from my doorway pages.
Does this strategy still exits OR search engine penalised? Which search are concern with this techniques. Is it good idea or just a waste.
2. If my main website and doorway page exchanging the links does it counts as reciporcal links to increase my link popularity?