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Google Mind-Boggle

I have a not-for-profit website (www.erinsowngaa.ie). It is a sports club (Erins Own Hurling and Football Club).
In terms of search engine placement, our situation is not "competitive". We just need to be visible when someone enters the name of the club.

In Yahoo and Altavista, we have a good placement when the keyword is the name of the club.

However, for Google, we are on Page 3. this is very bad.

This is very surprising as I think I have followed all the usual search engine rules and I have registered the domain on Google every 3 times over the last 6 months..
I am surprised that other websites are ahead of ours using OUR CLUB NAME as a keyword. (?????)

My questions are:
1. Is there an explanation for the above?
2. What is the single biggest factor that we need to address for placement in Google?

Thanks in advance

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2 Solutions
Gogle's PageRank can skew results.  The other sites may not be as good keyword matches, but they are much more "popular" (pointed to by other pages), making their "page authoritative rank" higher.
" have registered the domain on Google every 3 times over the last 6 months.."

This is uncessary, google will find most good sites without "registering" or submiting to google, it will not boost your rating see http://www.google.co.uk/intl/en/webmasters/facts.html

Are you listed on www.dmos.org ? All major search engines will include these results highly in their results, it gave my site a nice page rank boost :)

You would probably be best getting this Q moved to Online Marketing, there are more experts there who are far more knowledgable than myself,

Thanks for the points

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