I have a not-for-profit website (www.erinsowngaa.ie
). It is a sports club (Erins Own Hurling and Football Club).
In terms of search engine placement, our situation is not "competitive". We just need to be visible when someone enters the name of the club.
In Yahoo and Altavista, we have a good placement when the keyword is the name of the club.
However, for Google, we are on Page 3. this is very bad.
This is very surprising as I think I have followed all the usual search engine rules and I have registered the domain on Google every 3 times over the last 6 months..
I am surprised that other websites are ahead of ours using OUR CLUB NAME as a keyword. (?????)
My questions are:
1. Is there an explanation for the above?
2. What is the single biggest factor that we need to address for placement in Google?
Thanks in advance