• Status: Solved
  • Priority: Medium
  • Security: Public
  • Views: 287
  • Last Modified:

Adwords info

Hello,

Can you guys tell me everything that I need to how to get started with Adwords?

Bob
0
weikelbob
Asked:
weikelbob
  • 3
1 Solution
 
humeniukCommented:
The AdWords Learning Center is the best place to start - www.google.com/adwords/learningcenter.  If you take the time to go through the information there, you'll be a pro.  Well,  not quite.  There's no substitute for experience.  One of the main things to remember is that you have to monitor everything, from the success of individual campaigns (you should have a few going on at any given time and monitor their effectiveness - keep the good ones, replace the bad ones) to your conversion rates and your ROI to make sure you're making money rather than losing money.  Just as you have different campaigns, you should use different combinations of carefully selected keywords.  Again, monitor and replace the ones that don't perform.

And remember that conversion rests more on your website than your ad campaign.  AdWords gets them in the door, but they won't buy unless they like what they see once they get there.

You can also find a pretty good list of tips here - www.webmasterworld.com/forum81/2839.htm.
0
 
weikelbobAuthor Commented:
Humeniuk,

Thanks for introducing me to the Adwords tutorials. I have one question -- If I create 5 campaigns for the same product, do you usually do it all pointing to the same websites, or do you do a website for each campaign?

Also, I'm having a hard time coming up with more than one theme for my 5 campaigns. So far I have a campaign around "Affordable web design"  What are examples of other themes for my other campaigns that I want to create.

Thanks Humeniuk
Bob

Oh, BTW, your first link in your last response doesn't show up -- - www.google.com/adwords/learningcenter.



0
 
humeniukCommented:
Sorry, left off the last '/' - www.google.com/adwords/learningcenter/  <- an essential resource for anyone using AdWords, btw.

The idea is to create multiple campaigns leading to the same website and measure which ones deliver the best click-through rate.

The AdWords keyword tool might be useful - https://adwords.google.com/select/KeywordSandbox.  You input your keywords or key phrases and get alternative related options to choose from - including a list of "more specific keywords" and "similar keywords".  Also useful is the Overture keyword tool - http://inventory.overture.com/d/searchinventory/suggestion/.  It has the added advantage of showing you alternative keyword combinations along with some stats on how often each combination was searched during the previous month.  Another useful tool that can provide you with additional suggestions: www.webmaster-toolkit.com/keyword-research-tool.shtml.

However you arrive at them, you can choose from the alternative keywords/keyword combinations that suit the services you offer, build a campaign around them and test it.  Alternatively, you may try differently worded ads targeting the same keywords.

Is this the kind of info you were looking for?
0
 
humeniukCommented:
Thanks for the A, Bob.  Keep us posted as to how it goes.
0

Featured Post

Hire Technology Freelancers with Gigs

Work with freelancers specializing in everything from database administration to programming, who have proven themselves as experts in their field. Hire the best, collaborate easily, pay securely, and get projects done right.

  • 3
Tackle projects and never again get stuck behind a technical roadblock.
Join Now