Adwords info

Posted on 2005-04-22
Last Modified: 2013-11-28

Can you guys tell me everything that I need to how to get started with Adwords?

Question by:weikelbob
    LVL 33

    Expert Comment

    The AdWords Learning Center is the best place to start -  If you take the time to go through the information there, you'll be a pro.  Well,  not quite.  There's no substitute for experience.  One of the main things to remember is that you have to monitor everything, from the success of individual campaigns (you should have a few going on at any given time and monitor their effectiveness - keep the good ones, replace the bad ones) to your conversion rates and your ROI to make sure you're making money rather than losing money.  Just as you have different campaigns, you should use different combinations of carefully selected keywords.  Again, monitor and replace the ones that don't perform.

    And remember that conversion rests more on your website than your ad campaign.  AdWords gets them in the door, but they won't buy unless they like what they see once they get there.

    You can also find a pretty good list of tips here -
    LVL 7

    Author Comment


    Thanks for introducing me to the Adwords tutorials. I have one question -- If I create 5 campaigns for the same product, do you usually do it all pointing to the same websites, or do you do a website for each campaign?

    Also, I'm having a hard time coming up with more than one theme for my 5 campaigns. So far I have a campaign around "Affordable web design"  What are examples of other themes for my other campaigns that I want to create.

    Thanks Humeniuk

    Oh, BTW, your first link in your last response doesn't show up -- -

    LVL 33

    Accepted Solution

    Sorry, left off the last '/' -  <- an essential resource for anyone using AdWords, btw.

    The idea is to create multiple campaigns leading to the same website and measure which ones deliver the best click-through rate.

    The AdWords keyword tool might be useful -  You input your keywords or key phrases and get alternative related options to choose from - including a list of "more specific keywords" and "similar keywords".  Also useful is the Overture keyword tool -  It has the added advantage of showing you alternative keyword combinations along with some stats on how often each combination was searched during the previous month.  Another useful tool that can provide you with additional suggestions:

    However you arrive at them, you can choose from the alternative keywords/keyword combinations that suit the services you offer, build a campaign around them and test it.  Alternatively, you may try differently worded ads targeting the same keywords.

    Is this the kind of info you were looking for?
    LVL 33

    Expert Comment

    Thanks for the A, Bob.  Keep us posted as to how it goes.

    Write Comment

    Please enter a first name

    Please enter a last name

    We will never share this with anyone.

    Featured Post

    6 Surprising Benefits of Threat Intelligence

    All sorts of threat intelligence is available on the web. Intelligence you can learn from, and use to anticipate and prepare for future attacks.

    What is the Google Panda Update? The Google Panda update is a significant algorithm change and update that affected a large number of users’ search queries in its initial update and each subsequent release.  Google creates code-names for its larger…
    The most recent Google Panda algorithm update that I wrote about was Panda 2.5 (, and there have been several iterations of the P…
    An overview of how to create reports in Adobe Analytics (formerly Omniture Site Catalyst) using pageNames, events, eVars and props. This video will show you how to install the Omniture Debugger tool so can see (and test) what is being passed int…
    Learn how to set-up custom confirmation messages to users who complete your Wufoo form. Include inputs from fields in your form, webpage redirects, and more with Wufoo’s confirmation options.

    779 members asked questions and received personalized solutions in the past 7 days.

    Join the community of 500,000 technology professionals and ask your questions.

    Join & Ask a Question

    Need Help in Real-Time?

    Connect with top rated Experts

    14 Experts available now in Live!

    Get 1:1 Help Now