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Adwords - a page for each key word?

Hello,

Would Adwords mind if I create a web page for each set of keywords that I have?

Is making separate sites recommended for top results? Should I use the same format  for each website, or should I use similar headers in each page so that people might notice my site more easily as mine?

Or is it best to just send all campaigns to my one website? What would provide the best results and still be in-line with Google's guidelines?

I appreciate any help you can provide?

Bob

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weikelbob
Asked:
weikelbob
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weikelbobAuthor Commented:
I just thought of another option. I could customize the landing page only for each keyword or group of keywords and leave the rest of the site.

I would like to use separate sites for important differences such as flash web design vs. web design. I don't know what google allows.



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benwiggyCommented:
Google does not like landing pages solely for the purpose of "tricking" the search engines - if they have content and are linked to from somewhere on your site then they should not be considered SPAM.

I would recommend having a different page for each keyword or similar set of keywords - as long as it does not ruin your visitors' navigation and usability requirements it sounds good.

I would recommend contacting Google via their support page with any tricky questions - just phrase your question clearly and they will reply quickly as they have very good support.
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weikelbobAuthor Commented:
You said,

>>I would recommend having a different page for each keyword or similar set of keywords as long as it does not ruin your visitors' navingation and usability requirements it sounds good.

Do you mean I should keep 1 site going and add a page for each keyword?

Also, if I understand correctly, a site for each keyword is not allowed by Google.

Thank you,

Bob
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humeniukCommented:
Hmmm, I'm not quite sure what benwiggy is talking about either, Bob.

Anyway, there is nothing wrong with having multiple campaigns for the same website.  In fact, it's a very good idea because it allows you to properly measure the effectiveness of each campaign.  If each campaign is going to a different page, it can skew the results somewhat.  You'll never be quite sure how much of the resulting effectiveness is due to the campaign or the landing page.  And having multiple websites (instead of just multiple pages) simply puts you in the position of having to promote multiple sites instead of one.  It's a lot more work.

At the same time, when you are optimizing your website, you certainly might optimize different pages for different keywords (although there would be some overlap).  Again, this is a good idea because it gives prospective customers more ways to find your website through the search engines.  It's legitimate, because it is expected that different pages will have different content.

Likewise, if your businesses offers multiple products or services there would be nothing wrong with having one or more AdWords campaigns that focus on a specific service that you offer.  Logically, those campaigns might direct the user to a page rather than the home page that features that specific service.  In other words, you might have a 'Boise affordable web design' campaign that goes to www.site.com and a 'Boise flash website design' campaign that goes to www.site.com/flash.
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weikelbobAuthor Commented:
So if I understand correctly, for each keyword, or set of keywords, I need to have a link for it on m home page. Does hat  mean I'm going to have a long list of links on my home page? What's the best way to do this?

Also, since flash is separate with very different prices, it's OK to take flash customers to a separate web site. Is that right?

Bob
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duzCommented:
weikelbob -

>Would Adwords mind if I create a web page for each set of keywords that I have?

No.  It is quite normal to have landing pages optimized for AdWords keywords and to test their effectiveness by measuring conversion and ROI with A/B split testing.

- duz
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humeniukCommented:
"Also, since flash is separate with very different prices, it's OK to take flash customers to a separate web site. Is that right?"

It's OK if that's the approach you want to take.  There is nothing wrong with having either one site or two sites to promote both your web design and flash design services depending on your preference.  However, promoting two sites is more work than promoting one.


"Does hat  mean I'm going to have a long list of links on my home page? What's the best way to do this?"

I'm not sure what you mean.  I was referring to ads linking TO your site.
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weikelbobAuthor Commented:
Thanks a lot guys.

The only other thing I can think of is -- If I copy and paste sections of one page to another in making my sites, I have heard that Google will notice do something that I would not like.

This could be SEO question, I'm not sure.

I hope I'm clear enough, I just rememeber reading about this.

Bob
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duzCommented:
weikelbob -

>If I copy and paste sections of one page to another

As you will be using the landing pages only for the purpose of your AdWords campaign you can exclude them from Google's attention with your robots.txt file and it will not matter that they are near duplicates.

- duz
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weikelbobAuthor Commented:
Would you recommend using the same header group I have created in all of my pages or making new ones?
I have 3 headers that I currently use that are made for my main site.

Bob
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duzCommented:
weikelbob -

What exactly do you mean by 'header group' and do you mean just for your landing pages?

- duz
 
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weikelbobAuthor Commented:
I meant that I have 3 headers for my 'affordable web designs' site. They alternate throughout the site. Home page gets header1, puchase page gets header2 contact page gets header 3. FAQ page gets header 1 ....

I hope that makes more sense.

Bob
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duzCommented:
weikelbob -

I am still not clear do you mean <H1></H1> type headers, can you give an example?

- duz
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weikelbobAuthor Commented:
Any easier way to put it is -- If I make a web site for each of my most successful keywords, should I create a different header for each site that I make?

I hope that is more clear.

Bob

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weikelbobAuthor Commented:
Another way to put it is -- by header I mean the graphic at the top of the page. For example, in

safechildrenUSA.com

what I mean by a header is the red graphic at the top of the page.

Bob
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humeniukCommented:
"Any easier way to put it is -- If I make a web site for each of my most successful keywords, should I create a different header for each site that I make?"

If you are going that route, you are better off with different landing pages (with the robots.txt restrictions that duz mentioned above) than separate web pages.  Along those lines, the visual design elements of different pages on the same site should be consistent, but not necessarily the same.
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duzCommented:
weikelbob -

>by header I mean the graphic at the top of the page.

Well I think we might call this a logo.

The logo should be the same on every page because if users see a different logo this may divert their attention away from whatever they are thinking to consider if they have been hyperlinked to a different site.

- duz


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weikelbobAuthor Commented:
Even though that is not what I meant to ask for, it is good information.

My question is -- should I use the same logo (with modified text) on each separate web site I build (building for each successful keyword)?

Bob
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humeniukCommented:
That's really a design issue more than a marketing issue (though of course they overlap).  You should use the same logo, yes.  You should also keep the color scheme & style consistent as well.  However, your header might well have different graphics that suit the content of the page.
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weikelbobAuthor Commented:
This question has gone on a long time. I think I should open up another question for anything more I want to ask.

You guys have been great.

Bob
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humeniukCommented:
Hopefully it's all helpful  :)
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