My landing page too long?

Posted on 2005-04-25
Last Modified: 2012-03-15
Hello, is this landing page too long? I'm using Adwords. Can you give me suggestions.

Question by:weikelbob
    LVL 33

    Expert Comment

    I've commented on this previously in another question, so hopefully you'll get some other good responses.  I still believe you would be better off if you divided your home page text content into related sections and created a page for each section.
    LVL 24

    Accepted Solution

    weikelbob -

    >is this landing page too long? I'm using Adwords

    OK just talking about the AdWords aspect only.

    You need to ask yourself (given the specific Ad the user has clicked on):

    1.  For that Ad does this page contain the exact information, service or product that they were looking for?

    2.  Does the page present the important information as clearly and effectively as possible given that the user will spend only a few seconds before deciding to stay or move on.

    3.  Does the page steer the user towards your goal (call to action).

    If it does all three of these then it is worth testing it to see if works.

    - duz
    LVL 7

    Author Comment

    Sounds good, Duz -- I'll give it a try.


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