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Hidden text to increase rankings on search engines.

Posted on 2005-04-28
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Last Modified: 2010-04-27
I have 2 web pages, www.americancarsuk.com & www.classicperformanceford.com. To increase my rankings on search engines can I insert my Keywords (eg. Pontiac Trans Am) in extra text lines on my pages and make the text font colour (sorry...COLOR for the USA market!!!)  the same colour as the page background colour? That way, the extra lines would not be visible to customers browsing my pages, but would the search engines see this text? and increase my rankings?
I would also welcome any criticisms of my 2 pages by your experts, if it would not be too much trouble. Thank you in advance.
Mal.
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Question by:MalcolmBishop
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duz earned 1000 total points
ID: 13885309
MalcolmBishop -

That way, the extra lines would not be visible to customers browsing my pages, but would the search engines see this text?

Yes they would see it.

>and increase my rankings?

No not increase your rankings but remove the page from the index altogether.

>I would also welcome any criticisms of my 2 pages by your experts

Read through this free tutotial http://www.seo-guy.com/tutorial.html

- duz

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Author Comment

by:MalcolmBishop
ID: 13886018
Sorry to be so dense, but does the part of your answer that relates to "increasing my rankings" mean that the search engines would remove my pages from their results? Is that what you mean by " remove the page from the index altogether" ?
Thanks for the link to the tutorial.
Mal.
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LVL 24

Expert Comment

by:duz
ID: 13886246
MalcolmBishop -

>the search engines would remove my pages from their results? Is that what you mean by " remove the page from the index altogether" ?

Yes that's right.  SEs like to index what the user sees not what they can't see so hidden text, cloaking etc are penalized when they are found (or someone reports it).  

Google Webmaster Guidelines http://www.google.com/webmasters/guidelines.html "Specific recommendations: Avoid hidden text or hidden links"

- duz

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Author Comment

by:MalcolmBishop
ID: 13887191
Excellent answer. It dealt with all my questions. Many thanks.
Mal.
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