Recommendations for secondary ads program

Posted on 2005-04-28
Medium Priority
Last Modified: 2010-04-27

I'm completely new to web advertising revenue. I have worked with a few websites but mostly from the development point of view and now I'm trying to make revenue for a new site.

I have adsense running and I would like to know if it is recommended to have a second ads program in the site, and if so, what should it be.

My main interest is to keep my site tasteful and useful, I would much rather stay away from "click here and win!" ads.

This is my site:

Any ideas are welcome.
Question by:Esopo
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LVL 33

Accepted Solution

humeniuk earned 1000 total points
ID: 13891831
You can have ads served by different sources on the same website, but not on the same page: "We do not permit Google ads or search boxes accessing Google search services to be published on web pages that also contain what could be considered competing ads or services" (source - https://www.google.com/adsense/policies).

The one exception to this is that you can use an alternative ad server as your specified 'alternate ad', ie. when AdSense can't produce an add suitable for your page.

Some good alternatives to look at:
LVL 14

Author Comment

ID: 13895710
>>"... what could be considered competing ads or services..."<<
I thought they meant other text-ad programs; or at least that was the impression I got after reading a bunch of online marketting forums. I got some ideas there, but this is the only site I trust for information ;)

Anyway, in the threads I read they adviced having 2 ad programs (adsense and something else) as long as the second one was not similar to adsense. They mentioned having asked Google for clarification. Maybe I should write them?

BTW: Thanks for the links.
LVL 33

Expert Comment

ID: 13895871
Yes, that means other text-ad programs.  You can have banner ads or other kinds of ads on the same page as the AdSense ads as long as the page doesn't include "excessive advertising."  The primarily focus is on making sure the ads end up on legitimate pages with real content.  If a page is 90% ads, the real purpose of the page is obvious.
LVL 14

Author Comment

ID: 14064616
(I just realized this one was still open)

Thanks for the help!
LVL 33

Expert Comment

ID: 14064661
Happy to be able to help :)  Thanks for the A.

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