Euphemism for Sales Associate


I hired a sales person for my web design company, but I don't want to put "sales person" on their business card-- it could scare off potential customers!

Any ideas for a good job title?

Something that focuses on the business / client relationship, instead  of the sale?

LVL 16
Who is Participating?
Technology advocate?
How about "client relationship manager"?
customer liason
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Solutions Manager
Mr. John Doe
Key Accounts Manager

Mr. John Doe
National Accounts Manager

Mr. John Doe
Director - Key Accounts

Mr. John Doe
Regional Director East (South, West, etc.)

WadskiIT DirectorCommented:
I vote for Callandors "Client Relationship Manager"

"On Site Representative" for outside sales

"Customer Satisfaction Representative" for inside sales

"Technical Advisor" if they just sit around.
"Account Executive" is what they call radio sales worms...
I don't think 'manager' fits. Some trendy words for prefix, old/new:
business, care, client, computing, control, consultant, consumer, cost, customer, development, digital, distributed, focus, information, operations, program, resource, solutions, support, service, systems

The role is questionable, you have to know more, for example liason and advocate can sound good, but what are they really doing:
administrator, advocate, agent, analyst, assistant, associate, coordinator, engineer, liaison, manager, officer, specialist, technician

One I don't see, which is why not present in those lists, is 'accounts', which really sounds too normal, but also seems to fit better than most others. So I think, that from the above submissions, I'll give a second for simkiss submission(s)

Perhaps, like others, I tended here to avoid words too directly related to the web, going towards more generic euphemism (now if I could just permute them around...). How many people involved? For example, you could say "aide", but that implies several people, and reduces the importance of this one. But making it a director, manager, general, etc, could elevate the thing too far beyond reality, if implying a very large staff. Also consider if this is a canned approach, or one that is extrememly flexible, the commodity(s) and forms of agreements that can be made in additional to the personal level of authority.

>  it could scare off potential customers!

I recommend avoiding anything too unreal like : 'survey technician', especially the first part, where surveys used to be lame, friendly, but when it leads to sales is such an extreme turnoff that customers who even had initial interest could get quickly turned off. Surveys now sound more like corruption. Not good.

>  for my web design company

a change of heart, possibly "design" would be ok, even to point of extremity such a variant of "art", "artist", artistry" ... you need to know the product well to do that, so consideration must go to the uniqueness intended to offer clients, and that'll have to be backed up, of course. For euphemism, stick generically to 'design'. Also look at potential acronym, for cost/benefit analysis, even for simple one of three (twoo from one list, one from the other) for example, Administrative Solutions Specialist
How about something more like a Design Solutions Specialist? (almost DOS) I had second thoughts on "accounts" before reading the last two comment, it sounds too like someone you don't want to talk to like a bookkeeper or an accountant, or someone to talk too when unsatisfied, and that is not IMO a good way to get a foot in any door. So I switch my second-ing to MrBillisMe and ditto to HeadIdiot
Web Design Consultant or Associate
I suppose
"That Freakin' Moron Who Spends All Day Golfing and Drinking with Clients"
is too long.

many companies don't even use titles anymore.  they're really not necessary.  the business card would look just fine without a title.  that way you could be one thing to one customer and another thing to a different one if you are interested in that type of flexibility.
Jim HornMicrosoft SQL Server Developer, Architect, and AuthorCommented:
>I don't think 'manager' fits.
In the Collections business, every one is a 'manager' on their business cards and literature, no matter how far down they are on the totem pole.
Computer Geek
Internet Artist
Personal Think Tank
Customer Support Manager  (which is what most of my contacts are)
Guru of Design (G.O.D.)
Jim HornMicrosoft SQL Server Developer, Architect, and AuthorCommented:
Assistant Sales Staff Handling Only Loose Ends

Just use the acronym..
I don't think HeadIdiot's was too long, rather, it misses the catchy acronym

While I still think 'specialist' remains nice, while lame, I think that a similar 'bad' to manager, with or without staff, can be an engineer, despite a resurgence in popularity, (ex: systems engineer, SE for short) given, what is a :

Sanitation Engineer (SE)
I understand completely about anacronyms...
I just completed another certification program and havea few new letters I can add behind my name...but I am very hesitant to do so.  While a Registered Safety Officer (my new accreditation) is a nice thing to be, a Registered Sex Offender is not.  (Although pervs usually don't laud their accomplishments in such a fashion.)
Well there are lots of euphimisms.

Sales Representative
Sales Consultant

But to be honest I would like to see people actually calling a cleaninglady a cleaninglady. And a sales person a sales person.

It's clear, it does not raise hope where there is none... it's just plain and simple what you mean.

Being straightforward does pay off imo.
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