I'm just starting to set up a section of my site where I ask people for their e-mail address to give them access to some free reports. I e-mail them the report, and if they give permission, follow up occasionally with some other promotions.
I want to avoid falling foul of spam blockers or other filters, if possible. Anything I can do?
E.g., verify the e-mail address by only giving them access to the free report via an e-mail I send them.
But I was also wondering if, for example, adding first & last name to the e-mail address reduces filtering? I don't want to ask for anything more than I need to, so I'd rather not ask for more than the e-mail address.