I am developing a niche portal, and have been attempting to research which keywords I should use.
I have found some phrases (with the Overture Keyword Selector Tool) that seem to have been searched for a fair amount of times. My problem is that this tool does not state the exact phrase. Nouns writtten in plural form seem to be restated as singular, and it seems to me that the order of words in a phrase might also be changed. Why is this?
Is there any way in which I can find a more specific record of terms searched for on major SEs? Or is my only option to guess what the exact phrases might be? (In this case it could well be several combinations of the same words).