Ezine ad wording help requested

Posted on 2005-05-13
Medium Priority
Last Modified: 2010-04-27

I recently won an advertisement space in a large weekly marketing ezine.  The ezine, with a claimed subscribed base of over 800,000 normally charges $2,800 for this ad space.  I hope to make the most of this opportunity, but I am not a marketing or copy writer expert.  Please, I would like your feedback.  For my company, thebatteryshoppe.com, this is the ad I was considering submitting:

 “<B>Need a battery for your laptop, camcorder, phone or camera?</B> We stock batteries, battery chargers, and power adapters for over 40,000 different manufacturers makes and models. And for the marketing savvy, we offer an affiliate program second to none with lifetime residual income.”

One line can be bold.  I know I’m splitting my ad between selling my product and recruiting affiliates, but this is a marketing ezine and I’d like to do both.  How would you word the ad for greatest product sales potential and possibly recruit affiliates?  I’m limited to 275 characters including spaces maximum.  I know this ad exceeds that requirement by 4 characters but I’ve seen other ads exceed it by as much as six characters.

Your feedback and ad rewording suggestions are appreciated based on my web site's url and offerings.  If ee deletes my url from this question, (which they’ve done with my past questions) you can still find it in my profile.  Points will be split.

Thank you.


Question by:Steve234
  • 2
  • 2
LVL 33

Accepted Solution

humeniuk earned 1000 total points
ID: 14000415
This is off the top of my head.  It's a little more 'sales' oriented, a different approach to consider -

"<B>Need a battery?  We've got it.</B>  We stock over 40,000 makes and models - batteries, chargers and adapters for your laptop, camcorder, phone or camera.  And for the marketing savvy, our second to none affiliate program offers lifetime residual income."

You may want to mention the ezine URL, too.  When writing ad copy, I always try to consider the context that the text will appear in as well as the needs of the product in question.

Author Comment

ID: 14001002
yes, I like it better than mine...

Author Comment

ID: 14007460

Thank you very much for your comments.  It was definitely helpful and appreciated.

LVL 33

Expert Comment

ID: 14007493
Glad to be able to help.  Good luck with the ad & thank for the A.

Featured Post

Sign your company up to try the MB 660 headset now

Take control and stay focused in noisy open office environments with the MB 660. By reducing background noise, you can revitalize your office and improve concentration.

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

Choosing a core focus or particular set of features and options can be tough. To help out, we’re going to highlight a handful of things your business needs on one of your social media pages. In other words, if one of these is missing, you should imp…
The burden of debt that average person carries today has not only increased, but it keeps on growing. It is quite common nowadays that people find it extremely difficult to make ends meet in the face of millions of competing priorities that they hav…
Use Wufoo, an online form creation tool, to make powerful forms. Learn how to selectively show certain fields based on user input using rules to gather relevant information and data from your forms. The rules feature provides you with an opportunity…
Learn how to set-up custom confirmation messages to users who complete your Wufoo form. Include inputs from fields in your form, webpage redirects, and more with Wufoo’s confirmation options.
Suggested Courses

850 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question