Ezine ad wording help requested

Posted on 2005-05-13
Last Modified: 2010-04-27

I recently won an advertisement space in a large weekly marketing ezine.  The ezine, with a claimed subscribed base of over 800,000 normally charges $2,800 for this ad space.  I hope to make the most of this opportunity, but I am not a marketing or copy writer expert.  Please, I would like your feedback.  For my company,, this is the ad I was considering submitting:

 “<B>Need a battery for your laptop, camcorder, phone or camera?</B> We stock batteries, battery chargers, and power adapters for over 40,000 different manufacturers makes and models. And for the marketing savvy, we offer an affiliate program second to none with lifetime residual income.”

One line can be bold.  I know I’m splitting my ad between selling my product and recruiting affiliates, but this is a marketing ezine and I’d like to do both.  How would you word the ad for greatest product sales potential and possibly recruit affiliates?  I’m limited to 275 characters including spaces maximum.  I know this ad exceeds that requirement by 4 characters but I’ve seen other ads exceed it by as much as six characters.

Your feedback and ad rewording suggestions are appreciated based on my web site's url and offerings.  If ee deletes my url from this question, (which they’ve done with my past questions) you can still find it in my profile.  Points will be split.

Thank you.


Question by:Steve234
    LVL 33

    Accepted Solution

    This is off the top of my head.  It's a little more 'sales' oriented, a different approach to consider -

    "<B>Need a battery?  We've got it.</B>  We stock over 40,000 makes and models - batteries, chargers and adapters for your laptop, camcorder, phone or camera.  And for the marketing savvy, our second to none affiliate program offers lifetime residual income."

    You may want to mention the ezine URL, too.  When writing ad copy, I always try to consider the context that the text will appear in as well as the needs of the product in question.

    Author Comment

    yes, I like it better than mine...

    Author Comment


    Thank you very much for your comments.  It was definitely helpful and appreciated.

    LVL 33

    Expert Comment

    Glad to be able to help.  Good luck with the ad & thank for the A.

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