• Status: Solved
  • Priority: Medium
  • Security: Public
  • Views: 361
  • Last Modified:

4th Adwords campaign

Hello,

I am making multiple Adwords campaigns to be more successful. I am a web designer. tSo far I've got a local campaing, an 'affordable' campaign, and a 'full flash site' campaign

Could you guys assist me in finding some new types of web design that I can make and advertise?

I was thinking of making non-flash pages where a 'loading' bar preloads the site. That way, I could do anything I want with graphics. What do you guys think?

Bob
0
weikelbob
Asked:
weikelbob
  • 3
  • 3
1 Solution
 
humeniukCommented:
From a philosophical perspective, you shouldn't be thinking in terms of "finding some new types of web design that I can make and advertise?"  Rather, you should (1) make an assessment of your professional skills, (2) use this assessment to decide what services you can offer, and (3) determine how best to promote your services.

It's hard to recommend additional services you should offer without knowing what your skill set is.  Only you know that.  For example, you could come up with some great marketing angles for a personal website that allows people with webcams to video-conference a few family & friends from all over the world in real time.  But if that's beyond your capabilities as a designer/developer, those marketing ideas aren't very useful to you.

"Could you guys assist me in finding some new types of web design that I can make and advertise?"
As outlined above, I propose that you decide what types of websites you can make.  We can help with the second part, helping you come up with an effective means to promote those services.

Regarding your idea of "making non-flash pages where a 'loading' bar preloads the site", I have no objection from a marketing perspective, but from a design perspective I don't think it's a good idea.  To me, websites are meant to effectively and efficiently make information available to visitors.  IMHO, designers who "do anything I want with graphics" are deadly.  Any website that showcases the design talents of the person who created it is not presenting its content effectively or efficiently and is inherently a failure.  I'm not a fan of flash for this same reason.  Flash is a great technology, but it should be used as needed, not as wanted.

One more thing -
It is a good idea to present your services from different perspectives with different AdWords campaigns - ie. local web design, affordable web design, flash web design.  However, you should also be testing multiple ads for each campaign.  For example, if you have five ads, each with different text/copy, that each have the 'local web design' perspective, you can evaluate which ones are more effective.  Then you can keep the best two (for example) and try some new ones.  You may already be doing this, but it's an important point, so I've included it anyway.

0
 
weikelbobAuthor Commented:
This is not a keyword, but my best skills are making fast loading, highly optimized small business web designs. You helped me get started with this.

That's my best skills. However, my affordable web design campaign currently covers this area at cheap prices. Do you think, if I keep the websites completely separate, it would be OK to ask for a litttle bit higher prices for this new campaign? Or is this a bad idea?

Bob
0
 
weikelbobAuthor Commented:
Oh, and in Adwords I am using only specific keywords, the ones with the [ ] around them.
0
Concerto Cloud for Software Providers & ISVs

Can Concerto Cloud Services help you focus on evolving your application offerings, while delivering the best cloud experience to your customers? From DevOps to revenue models and customer support, the answer is yes!

Learn how Concerto can help you.

 
humeniukCommented:
Another potential campaign you should look at is 'web design for small business'.  This can also be combined with some of your existing campaigns to provide a sharper focus, ie. 'affordable web design for small business', 'web design for local small businesses'.

Consider also a 'B2B web design services' campaign.  B2B simply means business-to-business (as opposed to B2C - business-to-consumer), but it's a popular e-commerce buzz word.  Google 'B2B web design' and you'll see what I mean.  It also has it's own Yahoo Directory category.

<off-topic> I think that the small business market is somewhat under-served at this point.  Most small business owners don't have the time and resources that larger companies have to research, learn, and find all the related technology required to put together an effective website.  Therefore, 30%+ of small businesses aren't online.  What they're looking for is an effective, comprehensive, worry-free solution.  In my case, aside from private intranet sites, all of the design work I do is to create dynamic/CMS websites for small business that include hosting (and online marketing services if desired).</off-topic>

"Do you think, if I keep the websites completely separate, it would be OK to ask for a litttle bit higher prices for this new campaign? Or is this a bad idea?"
I'm a capitalist, I think you should try to get as much money as you can get.  Of course, you're much better off if you create three websites for $1500 each next month than you are creating one for $2500 (for example).  You're going to have to find your best price point by trial and error.  Quietly decide the minimum you can reasonably accept, ask for the most you're likely to get, and then negotiate something in between.  Remember, too, that people like to pay less than somebody else, not more.  All of my clients know they're getting my 'small business rate', they just don't know that all of my clients are small businesses.

Along these lines, consider whether you even want to list your prices on your website.  I prefer something along the lines of 'free custom quote available on request'.
0
 
weikelbobAuthor Commented:
Thanks a lot humeniuk,

I think I can take it from here.

Bob
0
 
humeniukCommented:
Good luck, Bob.  I hope it goes well.
0

Featured Post

Vote for the Most Valuable Expert

It’s time to recognize experts that go above and beyond with helpful solutions and engagement on site. Choose from the top experts in the Hall of Fame or on the right rail of your favorite topic page. Look for the blue “Nominate” button on their profile to vote.

  • 3
  • 3
Tackle projects and never again get stuck behind a technical roadblock.
Join Now