SEO / SEM Research Paper Topic Sugestion

I need to write a research paper on SEO / SEM

Suggestions Required

Esp Duz & HumeniuK

Dont worry if the The Topic is too difficult, i will appreciate hard topics

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mcse20002000Asked:
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duzCommented:
mcse20002000 -

Is this for college or something else?  What level reader does it have to be pitched at?

- duz
mcse20002000Author Commented:
M.Phil Level , Base for a PhD Thesis

;)
duzCommented:
mcse20002000 -

I would steer clear of anything the major search engines are doing in their labs and look for something with a commercial/marketing flavor. Something like this:

The split testing of landing pages and PPC creatives is practised already (Taguchi method normally) but there must be an optimal process for doing both simultaneously. Build a model and test various appropriate multivariate analysis schemes for simultaneous optimization.

- duz
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mcse20002000Author Commented:
can u explain it some further , i didnt get ur point yet
duzCommented:
mcse20002000 -

>explain it some further

>The split testing of landing pages and PPC creatives is practised already (Taguchi method normally)

Here is a 101 on Taguchi and split testing landing pages  http://www.webpronews.com/ebusiness/smallbusiness/wpn-2-20040726ScientificWebSiteOptimizationusingABSplitTestingMultiVariableTestingandTheTaguchiMethod.html and obviously different creatives for PPC ads can be tested this way as well.

>there must be an optimal process for doing both simultaneously

The Taguchi method is one of a number of multivariate testing (MVT) methods and I assume that there are a few that  could be applied successfully to split testing landing pages and creatives simultaneously.

>Build a model and test various appropriate multivariate analysis schemes for simultaneous optimization.

I am suggesting that you build a model to simulate users, creatives, landing pages, ROI and examine various MVTs and determine optimal solutions.

Once optimal solutions had been determined it might be possible to write software so that marketeers can split test landing pages and creatives at the same time (hand-held) without knowing anything about the process.

Just an idea :)

- duz

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mcse20002000Author Commented:
Excellent !!!! Awesome !!!!
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