Using special characters in SQL statement (ie ', &, %)

I am creating a large sql statement with about 40 insert values. I need to be able to use the ' character -- when I save the record I convert it to '' but when it is recalled do I have to change it back to ' using a replace? IS there an easier way to insert a ' character than ''. This will also keep the '' from being returned as a value elsewhere.
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just change it to the ` mark under the atildi char they look close enough to where you shouldnt have to change it back.
Jeff CertainCommented:
If you use an escaped character, such as '' to represent ', only the ' will be stored...

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