Calculate revenue (CPM) from page impressions.

Do eCPM rates fall for multiple banners on same page?

CPM is easily to calculate... you just muliple the CPM * the number of thousands of pages.  If the number you have above is 500,000 then 500 * 1.24 = $620 revenue for ONE banner.  If the number above is 5,000,000 then you would muliply 5000 * 1.24 for $6200 revenue.  Multiply the total by the total number of banners if the CPM rate is the same reguardless of the # of banners, size...  If they are different, then you calculate one, write it down then calculate the 2nd at that banners' rate and add it.

NOTE: They could also be talking about CPM of UNIQUE visitors - aka, if you have 5,000,000 visitors monthly but they are only counting each IP once each 24 hours - if each person views 10 pages per day on average, then we are talking 1/10 of the higher amount, or back to $620...  Many advertisers only pay per Unique visitor so check over the language carefully before you order that new BMW...  (=

Good luck!
Matt

rohgan -

>How much does it mean in revenue?

ecpm x page views x .001 = 500,000 x 1.24 x .001 = 620

>A typical page has 2 -3 banners.

Fastclick allow one 468x60/728x90 Banner and one 120x600 Skyscraper per page as far as I know.

- duz

thanks ..do you knw if it is per page impression or has a restriction of unique visitor page impression on fast click?

Also when they say typical CTR is 1% is that 1% of page impressions? or 1 % of unique visitors?

If you are calculating CPM based on 'typical CTR' be aware that 'typical CTR' varies from site to site... aka, there is no typical CTR.  You can be higher than average or very much below their average.  Only true CPM is something that you can accurately calculate anticipated revenue - and even that often falls short due to their count somehow being lower than yours...

I can't say what their metric actually is 1% of - uniques or page impressions...

Has your question been answered, or do you have additional questions?

Hi Voltec you have answered my question mostly. However I am still unsure.

How much do you think can be made from  5,00,000 page views by joining a typical advertising program.Lets say webalizer shows 5000 unique visitors per day generateing 5,00,000 page views per month. I am not sure how banner programs pay and your help will go a long way.

Hi Matt, I m accepting your answer. Thanks for all the help. The big thing is I know estimates may be 20%-90% off the real results, but still how much can one estimate for 5,00,000 page views by joining a typical advertising program. Lets say webalizer shows 5000 unique visitors per day generateing 5,00,000 page views per month.

Any estimate will help. Hoping to hear back.

Post your URL or put it in your profile so I can see what your website deals with... also, just wanting to make sure because you write your number differently than I am used to seeing... we are talking 500000 pages monthly (1/2 a million not 5 million) correct?  Do you have any idea of your demographics (median age, male vs females, median income level...)?  Have you applied for and been approved by fastclick or other advertising groups?