I have a site which is growing in popularity, however it is not even in the top 500 search results on Google for the keyword "organic beef". It is fairly highly ranked for some other keywords like "organic chicken". I need to know the cause of this poor ranking for organic beef and where to start interms of improving our ranking. The site is www.blackwing.com
. We are in the process of adding more text to some of the pages including anchor text.