Adwords multiple accounts

As an online marketing consultant for other companies, can you have several accounts under your same account? if so, how many accounts can you have under your same billing information?

How do online marketing companies handle their clients on adwords?

Thanks.
epmoAsked:
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pigmentartsCommented:
we have a adwords dep at work i know they only have one master account with around 50 clients in it, so the answer is yes but sorry i dont know anymore about it.

this should tell you all about it as far as i can remember: https://adwords.google.com/support/bin/answer.py?answer=7725&hl=en_US
epmoAuthor Commented:
Excellent, that is what we are looking for.  Would you know if all the accounts can be under the same billing credit card?
pigmentartsCommented:
the way i know its done at ours is we charge a managment fee but the client also give us their card details and max spend which is added to there account and charged as and when needed on each account. our clients do see two chrages on a statment one from google and one from us. Google now have a telephone number!!!!! which they will give you lots of info on this.

i know the master account makes everything easy for our guys and would be a very good idea if you have more then a few account the deal with.

sorry i dont know more on this. hope it helps :)

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desertcitiesCommented:
All of my clients are under my "My Client" control center and each of them have their own credit cards on file.  As their client manager for their Adword account, any of my clients can stop the relationship at anytime with me.  They have the power to do that.  

And as a Client Manager, you cannot change the login information of your clients, too. That information can only be change by the client himself.

I used to place many of my clients under my own billing information but I've long stopped that procedure as I got tired of some clients waiting forever to pay me for their Google accounts let alone my manager fees.

Here's the Google Adword FAQ section that might prove helpful to you:
<https://adwords.google.com/support/bin/topic.py?topic=101>

Mark

epmoAuthor Commented:
Great thanks. So the answer is yes it can be done from your experience, althought google said I cannot be done.

 How much does a Client manager should charge? Why not charge in advanced?
pigmentartsCommented:
the magament fee we chrage is based on a % of their total spend for 3 mths the fee is chraged in advanced for this. this way it makes you as a manger work hard because in order to get more money in fees the client has to incress thier spend and the client is not going to do that if no results are being seen. its a win, win if all goes well!

this is also a good way of selling it, becuase don't forget thier are people out there who are paid by google and therefor dont change clients a managment fee because google pays them on clicks. but what we say for this is we are working for the client not google, we want the spend to reflect on the return.

 
epmoAuthor Commented:
> the magament fee we chrage is based on a % of their total spend for 3 mths the fee is chraged in advanced for this.

Do you mean you set up a budget for 3 months and charge a % of that budget in advanced?

How do you handle the fact that if every client have access to their campaigns, they might want to cancel with you and continue doing their campaigns on their own after they learn from your initial setup how to do it?

>thier are people out there who are paid by google and therefor dont change clients a managment fee because google >pays them on clicks

Who are they?

pigmentartsCommented:
i dont know the in and out becuase its not that part i work in but to try and answer your questions...

>Do you mean you set up a budget for 3 months and charge a % of that budget in advanced?

yes i think thats how it done 3 months  for they total spend ie 100 a day then a % of that based on the 3 months for the managment fee. after 3 months we have a meeting and if all has gone well they up their spend.

>How do you handle the fact that if every client have access to their campaigns, they might want to cancel with you and continue doing their campaigns on their own after they learn from your initial setup how to do it?

clients dont have access to the campaigns we provide them with stats using our stat package: http://www.webwordz.co.uk/stats/index.html they from it can track the traffic, how many convert and where and how they come. even what keywords, pages and how long they spend on the site. all this info shows them whats working and what is not.

>thier are people out there who are paid by google and therefor dont change clients a managment fee because google not a good idea but contact google, you have to do a test and have managed a few account over a value. i dont we could but we dont. we have done the test and stuff because you do get their seal so to speak.
desertcitiesCommented:
Just to follow-up what I said earlier and was has been since commented, some clients eventually do learn how to manage their own Adword accounts and do so very well.  That's why I always require a 3 month, or 6 month contract with them.  I figure this is long enough also to help them with their SEO work too.

Mark
pigmentartsCommented:
desertcities I don’t really total agree with that. You see most of the client we get already manage accounts and think they are doing well. There is a difference between running an account and managing one which works. The idea is to get the clients cost per conversion down while still maintaining the traffic or even increasing it. To do this it requires someone to be researching and monitoring their market, something a lot of business don’t have time to do.

Managing a account is not easy if it is then its being managed wrong, its not good to take money of a client to do something they could do for them self too much liability, you have to give the client something they could not possibly live without.  

I known Newebia the company I work for manage accounts which have been with us from the start they see good results to which in the passed they could not possible have got. Not only this be a lot of research and analyzing gos into this, all of which the client will see and helps them in other aspects of online marketing.
epmoAuthor Commented:
Great. Thank you both for your comments and information.

One last question, what is the average percentage to charge for managing campaigns? I've heard 20% of the budget spend is what they charge out there.

Thanks.
pigmentartsCommented:
thats seems about right.

good luck

Glyn
epmoAuthor Commented:
We called google, they said it "requires" to be a separate billing info per account under "My client", but we have few accounts under "my client" with our same billing info.

Has anyone seen many accounts under 1 billing info?

Also pigmentarts - http://www.webwordz.co.uk/stats/ looks realy good.
pigmentartsCommented:
i think we always use the clients billing information, the only invoice they get from us is for the mangament fees. i know that everything is in one place.

yep webwordz stats are really good we set it up as part of the mangament for the client if they want to pay the 20 ish p/m it costs, this way they can see whats going on and we can use it to make sure we are doing it right. if you are going to be managing a number of accounts webwords may give you a disscount, give them a call ask to speak to Barry if its the way you want to go.
epmoAuthor Commented:
Excellent thank you!
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