I'm in the process of translating our site into some additional languages to target European customers.
I'm thinking that I'm going to purchase local domains (i.e. mysite.de) and then point all the domains to the existing site which will read the browser language settings and present the translated content. No rocket science there...
My question is this: does google (and the other SEs) index/crawl with the equivalent of a browser language setting? Should I always override the language that the browser provides (or not) to the language of the domain? i.e. .de will only display German and .com will only display English?
The reason I ask is that our existing .com site has benefited from linking campaigns etc. etc. and I'd prefer not to have to duplicate that effort for a new domain if there is a way to rank high in Google.de using the existing .com site and simply presenting the translated content. I think to be successful I need localised SERPs in the country-specific SEs...
Also, what are the key elements that I need to be aware of to be ranked well in a localised SE (i.e. google.de).
SERPs are a very big part of our success on our .com site. The pages are SEO'd well and I intend to do the same with the other language "sites".