HTML Email marketing
Posted on 2006-03-20
Is there a way to send out newsletters with HTML including images that will be properly received by the majority of recipients, including Hotmail, Yahoo, Outlook, Outlook Express, Gmail, Mac Users, etc?
As a test I signed up for a newsletter and had it sent to my gmail account. Gmail would not display the graphics until I clicked my "okay" to display the graphics, but even then I ended up with a broken image. (Perhaps this was caused by security settings on my computer, since the same broken image showed up in IE and Firefox.)
Gmail indicated that this particular graphic was being served from the remote server of the newsletter company. So I am thinking, if I would imbed the graphic in the newsletter itself, would that solve the download/broken link problem???
I realize of course besides the graphics, there is the HTML coding itself. And I have, like many, have received newsletters where I it looks like HTML "gibberish".
So is there a global solution to HTML Graphics in newsletters. Or at least can someone give me BEST PRACTICES when a client insists that they want HTML newsletters sent out. Are there any good links where I can learn more about this challenge.
Importantly in this case I have no way to ask the recipients if they prefer a plain text or HTML newsletter. All I have is a list of opt in emails that the client wants sent out in HTML.