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We have a small web development company, and we're using AWStats to analyze site statistics. &nbsp;It seems that ANYTHING that people type into Google shows up as a keyword/phrase in our stats, whether they're coming from <a href="http://www.google.com" rel="ugc">www.google.com</a>&nbsp;or are using the &quot;search&quot; box we've installed on our site. &nbsp;How can we tell which keywords are being used at google.com so that we can optimize our site for those terms? &nbsp;Thanks ~ SW
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We have a small web development company, and we're using AWStats to analyze site statistics.  It seems that ANYTHING that people type into Google shows up as a keyword/phrase in our stats, whether they're coming from www.google.com or are using the "search" box we've installed on our site.  How can we tell which keywords are being used at google.com so that we can optimize our site for those terms?  Thanks ~ SW

How can we differentiate between on-site Google searches and &quot;regular&quot; searches, when looking at stats?

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Internet Marketing

Search Engine Optimization (SEO) is the process of improving the visibility of web content in search engines using an understanding of search engines' processes and algorithms. Also known as "natural" or "organic" search, it is distinct from paid web advertising. Performance is typically measured by testing the appearance of a website for targeted search terms, and more specifically, ranked positions in search for important keywords. Techniques focus on content optimization, technical optimization and link building.

How can we differentiate between on-site Google searches and &quot;regular&quot; searches, when looking at stats?

How can we differentiate between on-site Google searches and "regular" searches, when looking at stats?