How can we differentiate between on-site Google searches and "regular" searches, when looking at stats?

We have a small web development company, and we're using AWStats to analyze site statistics.  It seems that ANYTHING that people type into Google shows up as a keyword/phrase in our stats, whether they're coming from or are using the "search" box we've installed on our site.  How can we tell which keywords are being used at so that we can optimize our site for those terms?  Thanks ~ SW
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If you use Google's sitemap service and you have a -verified- sitemap, they provide the top search queries that directed traffic to your site.

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Awstats isn't the best tool for analysing search engine data. I would propose that you use another program ... if your not willing to pay to get the information you need then Deep Log Analyzer which has a 30 trial that works very well. I really beleive that web analytics is an important part of any campaign. All the work you do isn't worth much without some proper reporting.

If you look around there are many different applications that will give you trial periods use those for now and get a feel for what is out there and whenever you are ready you can pick one.

You can get deep log analyzer at: 
Or check out search for web analytics.

Web analytics will only tell you what which keywords are actually sending you traffic it won't tell you which keywords are making you money which is the question you should be asking yourself instead. The best way to know this is to ask your customers (it's free, you can add it to some form as an optional field). You could also survey your clients and ask them direct, thank you for coming to our website we would love to share it with other people can you help us ?

Your clients could be coming by word of mouth, some newsletter you wrote or from another site not a search engine.

So the question you want to ask is not which terms are sending me traffic, the question is where are my clients coming from ...

Hope this help even though i kinda got sidetracked :)
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