Value of Google Adsense Ads


I have a list of Keywords and their associated value to Google in a spreadsheet. I got this from the Rich Jerk,

I want to know how this list was compiled, if it is real, and how to work out the approximate value of an ad on my website.

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I believe this kind of list is compile through google adwords (the tool for advertiser to check the amount cost per click) or they use Yahoo overture to test the cost.

The list is not TOTALLY acurate. From my experience, those with hosting, lawyer and medical thing earn quite a bit while those in flash, games, celebrity earn penny.
Hope that helps,

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antumAuthor Commented:
Thats helpful,

Google seem to be serving up SEO ads on one of my websites and they earn around .20c a click, I want to know what I can do to improve the value or get higher paying 'keywords'
You can get a good list from Adwords, that is usally what my colleagues use to get a good comprehensive list of data.

You can use Keyword Elite to drill down on these values also....
antumAuthor Commented:
How do you use adwords to generate the list?

Can you search by top paying keyword, or do you sort of have to guess
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