escaping cfx tag in xml

I am creating a soap envelope with xml and one of the xml object names is <cfx_primary></cfx_primary> .  How do i escape this so that coldfusion doesn't try to run a custom tag named this while sending the correct information in the soap request.
polobruceAsked:
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GranModCommented:
PAQed with points refunded (125)

GranMod
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SidFishesCommented:
how about

&lt;cfx_primary&gt;&lt;/cfx_primary&gt;
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polobruceAuthor Commented:
Sorry for the delay... Nope that did not work.  It just outputted the ascii characters instead.
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