How to design a logo in Illustrator CS

Posted on 2006-04-21
Last Modified: 2013-12-03
 I'm trying to design a logo. I'm trying to do the text right now. My question is when professionals design the text part of the logo, how exactly do they go about creating it in Illustrator? Do they use the pen, curve, line tools and tool such as this, or do they use some of the pre installed fonts and use the text tool? I've scoured google for an hour and have found nothing on this specific question. All I have found are docs talking about what makes up a good logo, and I already know that. Thanks.
Question by:los123
    LVL 38

    Expert Comment


    I don't think there's any one answer for you - different logos call for different approaches. Some logos are simply iconic versions of the companies name or initials (think IBM or Coca-Cola). Others are elaborate graphic designs in their own right.

    Here's some starting places for you:


    Author Comment

    Thanks for the help, but none of those links really talk about making the text except to say "pick the text tool" which was part of my question which was "do people use the text tool or do they use something else"?
    I should say I'm talking specifically about a text only logo, such as IBM or Microsoft.  
    LVL 38

    Accepted Solution

    Again, there isn't a single answer. For a international company like an IBM or Microsoft, they may have a font designer actually design the new font for them.

    One of the best books on the topic I've seen is by Leslie Cabarga:

    Write Comment

    Please enter a first name

    Please enter a last name

    We will never share this with anyone.

    Featured Post

    IT, Stop Being Called Into Every Meeting

    Highfive is so simple that setting up every meeting room takes just minutes and every employee will be able to start or join a call from any room with ease. Never be called into a meeting just to get it started again. This is how video conferencing should work!

    I've been using this technique since Adobe CS2, and it should work with any version of Illustrator that includes the appearance panel. In this tutorial we'll create a button using the appearance panel in Adobe Illustrator, and then save it as a r…
    Technology opened people to different means of presenting information, but PowerPoint remains to be above competition. Know why PPT still works today.
    In this Micro Tutorial viewers will learn the basic shortcuts and functions in InDesign.
    Learn the basics of inputting and editing your text components in Prezi. We will cover how to set styles, position, and group your text components. In your Prezi editor, click anywhere on the canvas to add text: A flashing cursor informs you that yo…

    759 members asked questions and received personalized solutions in the past 7 days.

    Join the community of 500,000 technology professionals and ask your questions.

    Join & Ask a Question

    Need Help in Real-Time?

    Connect with top rated Experts

    10 Experts available now in Live!

    Get 1:1 Help Now