How to design a logo in Illustrator CS

 I'm trying to design a logo. I'm trying to do the text right now. My question is when professionals design the text part of the logo, how exactly do they go about creating it in Illustrator? Do they use the pen, curve, line tools and tool such as this, or do they use some of the pre installed fonts and use the text tool? I've scoured google for an hour and have found nothing on this specific question. All I have found are docs talking about what makes up a good logo, and I already know that. Thanks.
los123Asked:
Who is Participating?
I wear a lot of hats...

"The solutions and answers provided on Experts Exchange have been extremely helpful to me over the last few years. I wear a lot of hats - Developer, Database Administrator, Help Desk, etc., so I know a lot of things but not a lot about one thing. Experts Exchange gives me answers from people who do know a lot about one thing, in a easy to use platform." -Todd S.

lherrouCommented:
los123,

I don't think there's any one answer for you - different logos call for different approaches. Some logos are simply iconic versions of the companies name or initials (think IBM or Coca-Cola). Others are elaborate graphic designs in their own right.

Here's some starting places for you:
http://www.2ginc.com/tutorials/illus05.html
http://www.cyberinkdesign.com/photoshop/illtutorials/illustrator_logo.htm
http://www.steeldolphin-forums.com/htmltuts/logo_design.html
http://www.ndesign-studio.com/resources/tutorials/3d_logo.htm

Cheers,
LHerrou
0
los123Author Commented:
Thanks for the help, but none of those links really talk about making the text except to say "pick the text tool" which was part of my question which was "do people use the text tool or do they use something else"?
I should say I'm talking specifically about a text only logo, such as IBM or Microsoft.  
0
lherrouCommented:
Again, there isn't a single answer. For a international company like an IBM or Microsoft, they may have a font designer actually design the new font for them.

One of the best books on the topic I've seen is by Leslie Cabarga: http://www.amazon.com/gp/product/1581804369/002-7165721-3646460?v=glance&n=283155
0

Experts Exchange Solution brought to you by

Your issues matter to us.

Facing a tech roadblock? Get the help and guidance you need from experienced professionals who care. Ask your question anytime, anywhere, with no hassle.

Start your 7-day free trial
It's more than this solution.Get answers and train to solve all your tech problems - anytime, anywhere.Try it for free Edge Out The Competitionfor your dream job with proven skills and certifications.Get started today Stand Outas the employee with proven skills.Start learning today for free Move Your Career Forwardwith certification training in the latest technologies.Start your trial today
Fonts Typography

From novice to tech pro — start learning today.

Question has a verified solution.

Are you are experiencing a similar issue? Get a personalized answer when you ask a related question.

Have a better answer? Share it in a comment.