How to design a logo in Illustrator CS

Posted on 2006-04-21
Medium Priority
Last Modified: 2013-12-03
 I'm trying to design a logo. I'm trying to do the text right now. My question is when professionals design the text part of the logo, how exactly do they go about creating it in Illustrator? Do they use the pen, curve, line tools and tool such as this, or do they use some of the pre installed fonts and use the text tool? I've scoured google for an hour and have found nothing on this specific question. All I have found are docs talking about what makes up a good logo, and I already know that. Thanks.
Question by:los123
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LVL 38

Expert Comment

ID: 16516376

I don't think there's any one answer for you - different logos call for different approaches. Some logos are simply iconic versions of the companies name or initials (think IBM or Coca-Cola). Others are elaborate graphic designs in their own right.

Here's some starting places for you:


Author Comment

ID: 16517300
Thanks for the help, but none of those links really talk about making the text except to say "pick the text tool" which was part of my question which was "do people use the text tool or do they use something else"?
I should say I'm talking specifically about a text only logo, such as IBM or Microsoft.  
LVL 38

Accepted Solution

lherrou earned 375 total points
ID: 16518880
Again, there isn't a single answer. For a international company like an IBM or Microsoft, they may have a font designer actually design the new font for them.

One of the best books on the topic I've seen is by Leslie Cabarga: http://www.amazon.com/gp/product/1581804369/002-7165721-3646460?v=glance&n=283155

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