Earning money with Google Adsense

Posted on 2006-04-30
Last Modified: 2010-04-27

Ony company I do work for has setup a website that takes real estate agents (or pretty much anyone) with a website through a series of questions to give them a rough idea of why their site might not be showing on the SERPs, they recently added some Google Adsense ads to see if any passive income could be generated from the website, and after 504 page impressions there have only been 11 clicks adding up to $3.30.

If you have a little spare time could you please take a look at and give us some (constructive) criticism and advice?

Question by:antum
    LVL 4

    Expert Comment

    content based ads..... ads about real estate ? the people who are comign to your website looking at real estate things so maybe they would rather click a link of real estate than a random link?
    LVL 5

    Accepted Solution

    I've run into this one quite a bit.

    Your site has a strong line of focus, with a sequence and implied reward.

    focus -> first drop down on each page
    sequence -> Q1, Q2
    reward -> results of your questions

    So unless the sequence is:

    a) uninteresting
    b) irrelevant
    c) broken

    ...those visiting this site are likely to follow it through to the end for the reward.

    Why no adsense clicks?

    1st - 3rd Page Top:   Focus on questions, the ads are invisible to me.
    1st - 3rd Page  Bottom: If I click on an ad, I lose what I've done.  I'm invested.

    My Theory:

    So what you have here is adsense ads SUFFERING due to the motivation of your visitors to achieve the reward.

    So depending on how you're measuring the page impressions, I'm not the slightest bit suprised by the numbers you state.  Adsense ads work best on sites where the core content can't hold the users attention as well as the ads themselves.  In such a survey as this, the content wins out.


    LVL 10

    Assisted Solution

    Hi Antum,

    I concur with SC about why you might not be getting many clicks.

    As a user to your site, I was expecting more real estate in my face and less about SEO.  I realize your desire is to merge both foundations, but I found it a bit confusing looking here and there that I just ignored the Google ads.

    You could try re-arranging the top header area and move your leaderboard ads up to the top and customize the ad colors, borders, background to be more relaxed and blending with your pages.  Google Adsense gives you a lot of flexibility in customizing your ads.

    I think as a realtor I would enjoy it more having not to wade through 4 pages of questions, or if you had a bit more immediate information as to why I'm clicking this and that and selecting this choice or that.  Instead of waiting for the last page.

    You might want to stick a graphic of a house with a for sale sign, or sold sign on it just so your users are quickly identifying they are in just for them.  Along with that some additional text and adjust your titles so that Google might rotate some Real Estate ads.  Unless you prefer only SEO ads.  It really depends on who your focus group is, realtors or SEO?

    In short, bring up the leaderboard to the top; blend in your Google ads, giving more information by each drop-down box and even shortening the process if possible, and at the end let users know they were successful and place ads on the last page, a thank you, perhaps also a good place to add an opt-in subscription page to your newsletter, if you have one.

    Good Luck!


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