Keywords in image alt tags

If we place strategic keywords in these alt tags would the search engines consider this keyword spamming?? Thanks.

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desertcitiesConnect With a Mentor Commented:
Q. "If we place strategic keywords in these alt tags would the search engines consider this keyword spamming?"

A. You should use ALT attribute to describe the image, as a text replacement, as if the image was not present.  This is good and necessary too, especially for those who are visually impaired, or as already commented above who are using a text-based web browser.

Just be smart when writing your ALT attribute to describe the image as best as possible for your reader.

In addition, both Google and Yahoo index images.  


ashishjvwConnect With a Mentor Commented:
what u mean by strategic ?

Just dont overdo the alt tag and keep it according to the theme of the page.

If you are selling history eraser software on your webpage then dont use img src=abc.jpg alt="find paris hilton pics here" .

You might get penalized for that.

You could use img src=abc.jpg alt="History eraser software" or something like that.

rivusglobalConnect With a Mentor Commented:
Hi Joe

Alt tags are for useability, you should use them! Some tags require alt for W3 compliancy and validation.

Your alt tag descriptions should be relevant to the content that is contained in the tag they are used with. This provides navigational aide to users who are using text-based browsers, or using vision impared accessibility software.

That being said, alt tags certainly can be tuned to augment your indexing.

Just be careful your not going overboard. There is no reason to have more than 3-5 terms in each alt tag. The major search engines may not consider it spamming today, but if they decide to intergrate it into their algorithms, you won't have enough time to react and make the changes.

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nprignanoTechnical ArchitectCommented:
also, make sure you stay away from this type of keyword use in alt tags "keyword1, keyword2, keyword3"  the better way is to use multi-word phrases like "keyword1 keyword2 keyword3, keyword4 keyword5, etc"  - the spiders have logic to recognize the difference.

ShaneJonesConnect With a Mentor Commented:
I personally tend to frown against this unless there is one simple factor,

If the image has text, if it does show text i will then include the alt tag.

I was in a discussion with my colleagues about this matter yesterday. They called it keyword stuffing.

Alt tags are meant for people who browse without images shown, so to keep a description there should be suited more to putting loads of keywords.


see here for more informaton on the alt tag wrom the w3c

JoeAuthor Commented:
What kind of images should we use ALT tags for just images with text on it?
nprignanoTechnical ArchitectCommented:
type the text that is in the image in the alt tag with a description like:

"Keyword Heading: this is the text in the image"
JoeAuthor Commented:
So we should stuff our keywords in the image with the images only that have text on them?
nprignanoConnect With a Mentor Technical ArchitectCommented:
If the keywords do not describe what is in the image and the test around the images, then you should not put the keywords into the alt tags.  use the keywords in the alt tags when the keywords are relevant to the content.  that is your best strategy.

JoeAuthor Commented:
Thank You guys for the helpful information.
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