How can I send email newsletters to our members without being blocked as spam?

We have a website for a local alumni club to a major university (MSU). We have a list of some 300 current members and 1,700 prospective members. I am using a product called "Newsletter Manager Pro" (Npro for short) from Designerfreesolutions to generate and email the newsltters. The domain name from which the newsletters come from is "michiganstate.org" and the email address is "newsletter@michiganstate.org". Npro is capable of doing a lot of very neat things, including sending emails out in small batches. It also reports back how many are being opened. Currently, our success rate is only about 40%. We are finding that anti-spam blockers are catching 60% of our emails and sending them to spam/jumk mail folders.

Is there anything we try to stop (or improve) the spam blockers from flagging our emails as spam?
jimbthomAsked:
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AndreDekoltaConnect With a Mentor Commented:
Instruct you users (customers) to add the newsletter "origin" to trusted/friendly.
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war1Connect With a Mentor Commented:
Greetings, jimbthom !

Make sure that To field is not blank nor say Non-disclosed Recipients. Spam filters key or those two.

In the From field, if you can avoid using newsletter, it would bypass some spam filters.  Use alumni@michiganstate or something else.

Best wishes!
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jimbthomAuthor Commented:
That's the problem! We ONLY have their names and email addresses - no street/town address, no phone number. I tried sending a regular email to a small group of test subjects telling them to do just that, but it appears not to have helped. Biggest problem seems to be that there are just too many different email programs and each is different.
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AndreDekoltaCommented:
OK, that's fine...but you'll need to notify them that they must add YOUR origin as a trusted agent/domain.  Spam blockers are configures at the end not the begining.  Sorry, but that's how blockers work their stuff...
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war1Commented:
jimbthom, did you see what I posted above?
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jimbthomAuthor Commented:
Yes I did.

The problem lies in how to "notify" the members to add our domain as a trusted agent/domain. I also realize this is a problem on the receiving side. But I wanted to see if there were any suggestions on how to improve our chances of not being blocked as spam. And there are.

I just finished sending a second round of the test emails with the suggestions both war1 and AndreDekolta made. I then followed it up with an email form my email address with the instruction to add our domain as a trusted agent/domain. Problem I have with that is there are so many email programs out there I don't know how to tell them how to do that on their email program. So I suggested that they call me if they don't and we'll figure it out together.

I now just need to wait and see - probably until tomorrow.

Thanks for your help.
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war1Commented:
Do the following"

Make sure that To field is not blank nor say Non-disclosed Recipients. Spam filters key or those two.

In the From field, if you can avoid using newsletter, it would bypass some spam filters.  Use alumni@michiganstate or something else.
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Does the above increase the chance of users receiving the newsletter.
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jimbthomAuthor Commented:
That's what I'm waiting to see. I have already determined that I had a bad email address on one, and one replyed that he now is allowing our domain. So I will send everyone on my test group another round after I hear back from all of them, which will be tomorrow because some only can check their emai at home.

Thanks
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jimbthomAuthor Commented:
Thanks for your tips. I found each helpful so I increased the points to 500 and split them both to 250.
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war1Commented:
jimbthom, thanks for the points!
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