a few weeks ago i was asked by a client to add some key words to her site inorder to improve the search for the site.
i added the words in the right place and uploaded the pages to the server. but after a few weeks and in google and other search engines it does not work. the words are names of people that works in her school, so its a very specific key words.
did i done in right? if not: how do i add and update key-words?