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updating key words

Posted on 2006-06-06
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Last Modified: 2010-04-25
hi
a few weeks ago i was asked by a client to add some key words to her site inorder to improve the search for the site.
i added the words in the right place and uploaded the pages to the server. but after a few weeks and in google and other search engines it does not work. the words are names of people that works in her school, so its a very specific key words.

did i done in right? if not: how do i add and update key-words?



best regards

ron
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Question by:derrida
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12 Comments
 
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by:Jason C. Levine
ID: 16849635
Hi Ron,

If the site is not high traffic, it takes more than a few weeks for the search engines to reindex the page.  Google uses the Page Rank of your site (among other things) to determine how often to send the indexing robot.  

So long as the keywords appear in the body text of the page (not meta tags and not "hidden" text), Google will eventually pick it up.
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by:Rouchie
ID: 16850031
Yes Jason is completely correct here.  Google does not use Keywords to rank pages.  Actually I'm not sure that it even uses them at all.
To get Google to use those peoples' names for searches, you perhaps also need to have header tags containing those names.  In this sort of fashion I guess...

<h1>School Name Here</h1>
<p>Text Text Text Text Text Text Text Text </p>
<h1>Staff</h1>
<p>Text Text Text Text Text Text Text Text </p>
<h3>Joe Bloggs</h3>
<p>Text Text Text Joe Bloggs Text Text Text </p>
<h3>Jane Doe</h3>
<p>Text Text Text Jane Doe Text Text Text </p>
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by:derrida
ID: 16850115
hi
thanks for the answers.
the proffesors names are in the site in a page that describe their biographies but when i search in google with teir names i do not get the site at all. this is a crucial thing in order to bring to the new site more people.
if i understood the fact that there is a page dedicated to each should automatically give the result in the search engines, but it does not.

what can i do?


best regards

ron
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Expert Comment

by:Rouchie
ID: 16850158
This is the usual search engine optimisation (SEO) question.  You don't necessarily need a PAGE devoted to each - a simple paragraph will suffice but it must have a clearly defined header for each person, and then have that person's name appear in the paragraph of text underneath.  You need to allow 6 weeks for each change to be recognised by the search engines.

Another option is to also have a photo with the correct attributes added.  So for each staff member you would have this on the page.

<h1>John Doe</h1>
<p>
   <img src="johndoe.jpg" title="John Doe" alt="John Doe" style="float:left;" />
   Text all about John Doe goes here.  Don't forget to mention John Doe a couple of times...
</p>
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Author Comment

by:derrida
ID: 16850177
hi
thanks for the answers.
i will add photos soon, and does the name have to be with the html tags? cause i styled it with css, and not with <h1>?


best regards

ron
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Accepted Solution

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Rouchie earned 150 total points
ID: 16850211
You should lay out the page using <h1> and <p> tags (or <DIV> where necessary) and then style those elements to get your desired layout.  Remember, search engines only see plain text and not the rendered page, so you must make it as easy as possible for them to pull out the information in a way that would be relevant to a person who is searching.
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Author Comment

by:derrida
ID: 16850219
thanks
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Expert Comment

by:Jason C. Levine
ID: 16853328
Rouchie,

Do you really get better results from Google by using <h> and <p>?

My impression has always been that as long as the text can be seen by the robot (which is why we need to write standards-compliant HTML, people), Google picks it up.
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Expert Comment

by:Rouchie
ID: 16853585
Not any more, although the standards-compliant part is now more serious than ever.  There's an expert on this site who has his own SEO company and he posted a HUGE thread ages ago about optimising for Google.  I can't find the thread (it was somewhere within the Online Marketing topic area) but it was summed up like this;

 1. Google checks pages <title>
 2. Then checks all HEADER tags
 3. Checks paragraphs and divs
 4. Rationalizes paragraph text against header and title text (this stops porn sites filling pages with random crap to confuse robots)
 5. Additional checks are then made against the actual URL words ( therefore having long URL's like myfile.php?id=43634788 are now not recommended).

Only by writing well structure pages that use the correct html tags can the search engines _accurately_ spider the site.

There was tons more to his ramblings but I can't remember it all.  Suffice to say that despite all that which I've just written, Google's PageRank method (sites linking inward) is still the underlying factor of where your page appears in the results.
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Expert Comment

by:Rouchie
ID: 16853614
Just to follow on with a real-life example, if you go to http://www.csszengarden.com/ and view the code, you can see that its all based around headers, divs and lists.
Therefore without the CSS files applied it reads like a normal old-world html page with big headings and details underneath.
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Expert Comment

by:Jason C. Levine
ID: 16853821
Interesting.  I'll go PAQ-hunting later and see if I can dig  up the thread.
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Author Comment

by:derrida
ID: 16855536
hi
it is very interesting, and it will be great if you could give a link to that article.

again thanks for all the help

ron
0

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