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creating brochures

Posted on 2006-06-12
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Hello, I need some feedback about the best program to create brochures.  I have Illustrator but I've been told that Adobe InDesign is the best program to create brochures.  Anyone could give me some advice on which program to use for a better and easier brochure production?

Thanks,
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Question by:johanwilches
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BongSoo earned 2000 total points
ID: 16886471
Saying something is the 'best' is a bit opinion-laden. Currently, the two most popular choices for page layout would be Adobe InDesign and QuarkXpress. InDesign has come along way towards encroaching on Quark's territory, and in my opinion, it could be argued that it is now better. However, both are suitable choices for page layout.

You COULD probably develop a brochure in Illustrator, but that is sort of like using a screw driver handle to hammer a nail. You can do it, but thats not what the tool is designed for.

There is a lot of hybrid functionality in most software these days, but here is an over-simplified breakdown: (note: for every commercial app listed, I am sure there are shareware/freeware stuff out there, but if you are doing this in a commercial environment, I recommend sticking with commercial software- see my second to last line below...)

Page Layout: (InDesign, Quark, Pagemaker, etc.) Allows you to layout and design pages incorporating text, vector art, bitmap art etc. \

Vector Art: (Illustrator, Freehand, Coreldraw) Allows you to create and manipulate vector art (logos, etc.). These programs do allow some cross-functionality similar to a page layout program, but thats not their strength. In a pinch, you could probably get away with it for a brochure or a poster, but I wouldn't want to have to do a 36 page + cover annual report with a Vector Art application.

Bitmap Art: (Photoshop) Allows you to create and manipulate bitmap art. Some text abilities, but mainly for photos and the like.

Using the right tool for the job might not seem like a big deal in the design phase, but properly created files can save you a lot of money in the printing stage. Let me know if this helps or if you need more input.

BongSoo

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by:johanwilches
ID: 16886793
Thank you very much BongSoo, I think I will go with InDesign to create the brochure and other projects such as multiple page layouts, reports etc.... since it makes lot of sense to use the right tool for certain things to save time and be more accurate what it needs to be done.  Tbanks again,

Cheers,

Johan,
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by:BongSoo
ID: 16886869
You're welcome!
BongSoo
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