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hologos2357

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Google rankings of new product details page.

We are moving to a new software and I have some Google SEO concerns.

Currently, our site has very good rankings for product-specific URLs, in the form of http://www.mysite.com/detail.asp?product_id=12345. Our new software includes an out-of-the-box detail page of the form: http://www.mysite.com/productdetails.asp?productcode=12345.

1. I now have the ability to mask URLs server side, transforming the asp URL into an SEO-friendly static looking URL (../productdetails.asp?productCode=12345 becomes ../productdetails.12345.htm) Can I expect to maintain (or to quickly achieve) the same product-specific rankings for my high ranking URLS if I change the detail page URL and all internal references to it to the more SEO-friendly type of detail page?

2. I suspect that most folks would agree that the answer to 1. is no, so my next question: What is the most SEO-friendly way to change the new detail page to resemble the old one? I can easily change the name of the page (from productdetails.asp to detail.asp), but I wonder if there is a quck-and-dirty way to change the URI string \such that the Google bot reads ../detail.asp?product_id=12345 instead of ../detail.asp?productCode=12345.

Any suggestions?
Avatar of ShaneJones
ShaneJones
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just make sure you implement 301 redirects, for apache servers this would be a line per page you want to redirect i.e.

redirect 301 "/detail.asp?product_id=12345" http://www.newdomain.com/products/12345/

etc. one line for each product.

This is the ethical way to do it and keep your rankings.

Also have a look at URL ReWriting, not my speciality but i think that might be the trick you are after.

ShaneJones
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hologos2357

ASKER


This is the very question.  Is it possible to do a 301 redir from a dynamic asp db-driven page to another page on a win iis server?  If so, how can this be done?  I only have experience 301 redirecting static to static.

Thanks!
I would presume so yes.

ShaneJones
HOW is the question here.  I need to know how one goes about redirecting server side a dynamic url to a dynamic url.  I need some sort of rule-based way to do this, but when I try to use the standard isapi filter in iis, i have to have to click on a file that I want to rewrite FROM.  The problem is that this file doesn't exist on the server.  It is an old file.  So, I need to know how to do this rewrite.

Thanks!
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keniki

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