.EU Domain Names?
Posted on 2006-06-13
Hey all -
Our U.S. company has a existing distributor channles in Europe, including Germany, the UK, Belgium, France, Spain and Italy.
We are looking at developing a web presence on the .EU TLD (but licensing our trademarks to our channel partners), but I can't get an answer to a burning question:
How well is the .eu domain going to be adpoted? Is this even worth it?
Are Europeans really going to start using it, or will they continue to use country-specific domains (.de, .co.uk, etc...) or .com sites?
Now I'm not talking just registering the domains - I mean acutally using them. As of now, I can't seem to find any major names using .eu (microsoft.eu, google.eu, yahoo.eu). Heck - I can't find anything using .eu other than the register (eurid.eu) and the appointed dispute resolution court (adr.eu).
Anyone have insight into this?