zeroiq01
asked on
.EU Domain Names?
Hey all -
Our U.S. company has a existing distributor channles in Europe, including Germany, the UK, Belgium, France, Spain and Italy.
We are looking at developing a web presence on the .EU TLD (but licensing our trademarks to our channel partners), but I can't get an answer to a burning question:
How well is the .eu domain going to be adpoted? Is this even worth it?
Are Europeans really going to start using it, or will they continue to use country-specific domains (.de, .co.uk, etc...) or .com sites?
Now I'm not talking just registering the domains - I mean acutally using them. As of now, I can't seem to find any major names using .eu (microsoft.eu, google.eu, yahoo.eu). Heck - I can't find anything using .eu other than the register (eurid.eu) and the appointed dispute resolution court (adr.eu).
Anyone have insight into this?
Thanks,
J
Our U.S. company has a existing distributor channles in Europe, including Germany, the UK, Belgium, France, Spain and Italy.
We are looking at developing a web presence on the .EU TLD (but licensing our trademarks to our channel partners), but I can't get an answer to a burning question:
How well is the .eu domain going to be adpoted? Is this even worth it?
Are Europeans really going to start using it, or will they continue to use country-specific domains (.de, .co.uk, etc...) or .com sites?
Now I'm not talking just registering the domains - I mean acutally using them. As of now, I can't seem to find any major names using .eu (microsoft.eu, google.eu, yahoo.eu). Heck - I can't find anything using .eu other than the register (eurid.eu) and the appointed dispute resolution court (adr.eu).
Anyone have insight into this?
Thanks,
J
ASKER
OK - thanks. Let me expand a bit:
Our trademarked brand name hs been registered as an .EU TLD.
While I know we have clear rights to the name and the other party has no connections whatsoever (they may intend to use it in bad faith), I'm trying to determine if it's worth it to fight it using the dispute resolution process - it costs about $2500 USD to file a claim.
That's what I'd like to find out wether anyone knows about how well the .EU TLD is being used in Europe.
Any other feedback on that?
Our trademarked brand name hs been registered as an .EU TLD.
While I know we have clear rights to the name and the other party has no connections whatsoever (they may intend to use it in bad faith), I'm trying to determine if it's worth it to fight it using the dispute resolution process - it costs about $2500 USD to file a claim.
That's what I'd like to find out wether anyone knows about how well the .EU TLD is being used in Europe.
Any other feedback on that?
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You will find at http://arbiter.wipo.int/domains/statistics/cumulative/results.html and on other pages of the sites that usually cybersquatters are deprived from the domains they unduly try to steal.
2 - which is not today.
3 - However, I would recommend that you put at least a mini-site with some clickable map which would lead to your "national" sites.
4 - More generally, you can probably adopt a front-end/ back-end strategy: the .eu site role will be to establish common support material and information (eg, the one-stop place where to get adresses, phone number, email for your local subs and the aftersale service). National site would be for sales, local products, local addresses, informations in local languagae, etc. EU site would be for common material: knowledge base, corporate news, etc.