I have just started working for a V.new and V.small company, and have been given the task of deciding whether to use SugarCRM, or Microsoft's Business Contact Manager for Outlook 2003, as our CRM software. I am a CRM novice, so I have been doing some research, and I can't seem to find any comparative information on these two pieces of software. Do any of you have any views about them?
I will give you a bit of info regarding the system..... The company runs training courses, and so deals with many enquiries, follow-ups, booking etc. At present we have an SQL database with an Access front end, to store all information. This worked fine when there were only two employees, but now other functions are needed.
Each course requires 8 students/customers to run economically. Oppertunities may be missed because each member of staff has been storing the interested customer details in their head. We need some way of setting group reminders so everyone is presented with the information without having to trawl through the database. I think the intention is to use the CRM for contacts and enquiries, and then somehow link it to the courses database.
It would be great if anyone could shed ANY light on this for me!
Thanks for reading ............................ Holly Timlin :)