I working with a site that will lanuch in a few weeks and need advice about the best method to make revenue. I could either charge members a small fee annually after a trial membership period or not charge members at all and rely on ads on the site as the only form of revenue. I'm new at this so really have very little idea if the second option is feasible? I know many online companies (i.e. bebo.com) make large profits from online advertising alone but where could I get an estimation of such figures?
Any help would be greatly appreciated,