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Google indexing more links underneath the page description.

Last Friday I did a search for Celebrity Theatre on Google. Like always, the first result that came up was a link to their site. However, I noticed they had more links right underneath the page description. “Upcoming Shows - Contact Us - Photo Gallery – Location”. I’ve seen Google index other pages as separate results but this is the first time I’ve noticed them get indexed like this. Can someone please tell me how this is done? I would like to do something similar to my site.
Thanks in advanced for you help!!!

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Welcome to Celebrity Theatre in Phoenix, Arizona
For a great time, Celebrity Theatre is the only place in town to catch a concert, play or special event. The newly remodeled theatre features ...
www.celebritytheatre.com/ - 23k - Cached - Similar pages
Upcoming Shows - Contact Us - Photo Gallery - Location
More results from www.celebritytheatre.com »
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bugsbey
Asked:
bugsbey
1 Solution
 
BeamsonCommented:
It looks as though this is not a feature you can directly influence yourself, either by using Google Adwords, Google Sitemaps or any other form of paid advertising.  After scouting around for other user's comments, the following link is relatively informatve.

http://www.socialpatterns.com/search-engine-marketing/traffic-determines-google-ui-snippet-links/

The ones below seems to back it up and offer a bit more info:

http://forums.searchenginewatch.com/showthread.php?t=11208
http://www.searchguild.com/printer/fm1/23566/
http://www.socialpatterns.com/search-engine-marketing/traffic-determines-google-ui-snippet-links/
http://www.webmasterworld.com/forum30/31383.htm

Hope this helps!

  Craig


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bugsbeyAuthor Commented:
That clears that up... Thanks Craig!!!!!
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