I'm sure this has been asked many times, and I'm also pretty sure there is no 'magic button' to do this. But would someone please try to explain how I would get a website ranked fairly high within Google please?
Basically I have a website that is a massive information resource for plant equipment. This website holds thousands of news stories etc about different types of products within this sector, but if I do a search for example 'Air Compressors' or 'condition monitoring' these results primarily result in rival websites doing the same thing. I need to know how I can get my website to appear within these ranked pages with the simple search of 'condition monitoring'. If I put 'condition monitoring' followed by my company initials or name or whatever then I get the intended results, but someone searching for 'condition monitoring' wouldn't always know the name of my company (or possibly any other) - so that doesn't help!
Any advice would be most welcome