Hi. A friend of mine is struggling to get their client to rank in the top of Google for it's own company name.
Google identified 876 document in it's database where the company's name appears.
Currently the site is stuck at position 31 and has been there for a loooong time.
I have tried some basic onsite optimisation of titles and footer links, using a copywrite notice and making the company name a hyperlink pointing to the homepage- though this had no effect. I have also registered the site in several topical directories (6 weeks ago - early days i know) - no joy so far.
Can anyone suggest a more aggressive approach to getting Google to recognise that the most relevant site for the company name is the company itself?