encourage contribution to a wiki-based website
I have a wiki-based website. It gets a reasonable number of hits. However almost no-one contributes to the content. I am looking for ideas about how to encourage contributions, and how to attract users with sophisticated knowledge of the subject of the wiki.
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I'll need to be creative about what sort of promotion I could offer because I don't want to offer monetary rewards and the site is entirely free to use at the moment. One of the basic ideas behind the site is offering unbiased info - not trying to sell products. However I think I'll add a directory section to the site which will allow differnt sorts of rewards (free premium servcie or simply promoting one's business trhough demonstrating expertise)
Any more suggestions anyone?