Adwords: Should I place my self on the first page for "web design"

Posted on 2006-11-03
Last Modified: 2013-11-28
I pay 60 cents per click on Adwords ($250 per month) for my web design business

I get about 2-3 small jobs per month, which just covers my bills. Most people come in on the keywords, "web design" or "website design" or sometimes through various keywords that have to do with "affordable website design". I've tried many, many ad variations and keywords.

My price is $39/page, $250 minimum spend.

I'm wondering if you guys think it would be profitable to put myself on the first page, pay the huge Adwords bill, and take in more clients. Looking for good advice!


Question by:weikelbob
  • 3
  • 2
LVL 33

Accepted Solution

humeniuk earned 500 total points
ID: 17871245
There's only one way to properly evaluate this - test variations and track results.  Just as you have tried different ad variations and keywords, you need to vary what you are paying per click and carefully measure your ROI - which is all that matters at the end of the day.

If your budget is $250/month and your (approx) 417 clicks get you an average of 2-1/2 at an average of (for example) $500 each, you have a good starting point.  Try 250 clicks for $1 each - does that convert to avg. 2 jobs @ $600 each or 5 jobs at $500 each ... etc.  Try different variations and evaluate the respective conversion rates, but be sure you can accurately trace the source of your clicks - they won't all be from your ads.

You need to track your conversion rates just as you track other traffic statistics.  You need to know not only who comes from where, but equally important is knowing where your traffic that converts to sales comes from.  While the above approach will benefit you, in reality marketing and advertising may lead to traffic, but conversions (ie. sales in your case) are primarily a factor of what your visitors see when they get there.

How do you increase your conversion rates?  You make refinements to your site and track the results (sound familiar?).  If you're not sure where to start in terms of making such refinements, do a little research.  Search your targeted keywords and similar or related keywords.  Make a list of websites from both the ads and the natural search results.  Try to enlist the help of some people who fit within your target demographic and ask them to visit these sites and rate them in terms of how comfortable they would be in buying something (ie. website design services) from each company (without consideration for things like price and so on).  You can create your own scale, something like ' 1 - likely to buy, 2 - might buy, 3 - unlikely to buy, 4 - not a chance'.

After they have finished the ratings, ask them to revisit some of their top and bottom rated sites and give you a few short sentences on why they rated each site the way they did.  This will give you good insight into what factors inspire confidence.  This will give you a lot of information about what will inspire your target demographic to buy the kind of services you offer.  Begin to incorporate the factors that appear to be a positive influence and track their impact on your own conversion rates.

p.s.  definitely worth a look -

Author Comment

ID: 17872497
Some good advice humeniuk.

That's the first time I've read that part of It's great.

Just in case you're interested, I called Google Adwords. They said to include negative keywords like



They also said to make some text ads that are designed to go to different pages of my website. They also told me to use Google Analytics.

Anyway, between humeniuk and Google, I've got plenty of information, but I'll lease the question open in case others have more to add.
LVL 33

Expert Comment

ID: 17873047
"They said to include negative keywords ..."
Excellent point.  Thanks for including it.

"They also told me to use Google Analytics."

Author Comment

ID: 17884165
Thanks humeniuk.

Negative keywords were the big thing. I was able to increase my CPC and spend the same amount. Priceless.

Your words were very helpful, especially that great link,

LVL 33

Expert Comment

ID: 17889994
Glad to hear it, Bob.  Thanks for the A.

Featured Post

Optimizing Cloud Backup for Low Bandwidth

With cloud storage prices going down a growing number of SMBs start to use it for backup storage. Unfortunately, business data volume rarely fits the average Internet speed. This article provides an overview of main Internet speed challenges and reveals backup best practices.

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

Read about how to approach blogging and about ways to do it right. Stand out from the crowd and let your knowledge be consumed by a large audience. This article aims to explain how your blog should look like,  the most important things to do while b…
Read about the 3 stages of the buyer's journey: awareness, consideration, and decision.
Use Wufoo, an online form creation tool, to make powerful forms. Learn how to selectively show certain fields based on user input using rules to gather relevant information and data from your forms. The rules feature provides you with an opportunity…
Learn how to set-up custom confirmation messages to users who complete your Wufoo form. Include inputs from fields in your form, webpage redirects, and more with Wufoo’s confirmation options.

825 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question