I have just set up a google acount for Ad-words, we went for the starter pack as we are starters :) and for a minimum monthly figure of £30. We created the advert and before our eyes, the advert appeared about 4th on the sponsered links. Brilliant we thought.
The question I have is there has now been one click for both our sets of keywords, one click cost us £0.88 and the other cost us £0.70. Whihc is also fine, but how do I know what the CPC is going to be? and can I offer to pay more CPC say £1.00 to move me up the sponsered links a little further. As i am sure a couple of years ago when I last looked at Ad words, the way it worked was you placed bid for CPC and the higher you was willing to bid the higher you was placed. with a stop gap of your monthly budget total.
Is it now the case that if you are willing to have a higher monthly budget you move higher up the sponsered links?
Sorry several quesitons, and I probably haven;t explained myself well either :)