?
Solved

designer supplied pdf of logo, do I need more?

Posted on 2006-11-15
7
Medium Priority
?
321 Views
Last Modified: 2013-12-03
I have had a designer put together a logo and he has sent me a pdf as I have AI. He seems to think that I can open the pdf in AI and all of the logo qualities will be 100%.

I would have thought it FAR better to be supplied with a psd or ai file to preserve the integirty of the colors and vector image.

Am I off base here. Will the pdf give me everything I need?

Thanks,
0
Comment
Question by:pcoghlan
[X]
Welcome to Experts Exchange

Add your voice to the tech community where 5M+ people just like you are talking about what matters.

  • Help others & share knowledge
  • Earn cash & points
  • Learn & ask questions
7 Comments
 
LVL 7

Expert Comment

by:MHenry
ID: 17948383
pcoghlan ,

As long as your both on PCs and he did it in Illustrator you should be ok. Although, if he did it in Illustrator on the same platform, I don't know why he wouldn't supply you the file.

If you're not on similar platforms, you may not be able to edit the file. You should still be able to resize it and print it fine, you just may not be able to make changes to it.

Best,
MH
0
 
LVL 16

Expert Comment

by:BongSoo
ID: 17948625
The only issue that might come up is if you do not have the fonts and he did not convert the fonts to outline. Otherwise, Illustrator should be able to open the PDF no problem, and should not convert any of the colors or other issues you mentioned.
0
 
LVL 1

Expert Comment

by:saukstas
ID: 17954124
PDF may be in one of these format types:
 1) vector - which means you can successfully print, resize image without loosing quality
 2) raster (bitmap) - you cannot scale up your image or print it on bigger format paper without loosing quality
 3) complex - you can probably do everything with image, even edit it because authoring application saved authoring information into pdf file. this means near .psd or .ai quality.

all you need is to try to open pdf in your authoring application. if you can scale it - you have either 1) or 3). if you cant, it is 2) or (little chances) restricted 3).

if you need to have a editable logo, ask designer to supply FULL resources for your logo. Because you are the one who pays him!
0
Technology Partners: We Want Your Opinion!

We value your feedback.

Take our survey and automatically be enter to win anyone of the following:
Yeti Cooler, Amazon eGift Card, and Movie eGift Card!

 
LVL 16

Accepted Solution

by:
BongSoo earned 1000 total points
ID: 17955744
OK, I don't want to come off as combative, but I really don't think saukstas is stating the facts correctly. Perhaps its just a communication issue?

PDF is a format in and off itself. It does not have different formats, just different 'subsets' that were standardized for different purposes. (ie, PDF/X for printing and graphic arts; PDF/A for archiving; PDF/E for engineering drawings, etc.). Portable Document Format is meant to be open and allow people who create files in ANY application(s) to share those with others who don't have that application(s).

Now, he is accurate if he meant that those formats (as well as many others such as a quicktime movie) can be incorporated into a single PDF.

I will argue that #2 of what saukstas says is only true if the enlargement goes over a certain %. Usually anything under 150% will come out satisfactorily without any true noticable degradation. I have seen images that were scaled 200% that came out pretty good to, but others that did not. A lot of it depends upon how it is scaled and how it is rastered.

I also have to question this statement:

<<all you need is to try to open pdf in your authoring application. if you can scale it - you have either 1) or 3). if you cant, it is 2) or (little chances) restricted 3).>>

I can open a PDF that has type, vector art, AND bitmap photoshop art in Adobe Illustrator and scale it up, down, anamorphically etc. all with no problem. Nothing restricts that.

So hopefully he can clarify what he meant to say as that doesn't make sense.

Regardless, he is correct that you should be able to ask for the original artwork for the logo, sans the fonts. If you want the fonts, you are legally obliged to purchase them yourself. If you don't need them, and he provided you with outlined vector art in the PDF, you could just live with that.

0
 

Author Comment

by:pcoghlan
ID: 17956078
Guys, my purposes are now served and I will go off to get the source files. Thanks for the input.
0
 
LVL 1

Expert Comment

by:saukstas
ID: 17956180
I was inaccurate intentionaly because authors post showed that author is not deep into this technology so I tried to explain him what he needs in a very brief but informative way. I hope he now has an answer to his question.

In addition, simply saying that pdf WILL or WILL NOT keep original colors and sizes will not work. For example, original artwork that was saved into .AI in CMYK won't print accurately (anyone will see the difference between .ai and .pdf prints) if it is exported to .PDF in RGB. However, if designer exported it without flattening (rasterizing) and without color scheme change (included used custom color scheme into .pdf), the artwork will print ok.

Some begginer designers often make production in high resolution raster (they think that full resolution A3 file will be allright) but even this file looks veeeryy big it won't be big enough to be sticked onto city bus.

So I will ask author of this question to supply us with information where this logo will be used? And will your designer supply you with original atwork (not exported)?
0
 
LVL 16

Expert Comment

by:BongSoo
ID: 17956496
OK, now you are really confusing me...

For instance: <<For example, original artwork that was saved into .AI in CMYK won't print accurately (anyone will see the difference between .ai and .pdf prints) if it is exported to .PDF in RGB.>>

First of all, what version of Illustrator are you using? I am in CS2 and you cannot EXPORT a PDF (actually you have to save as a PDF, you don't export) in RGB if the colorspace was originally CMYK without converting the original AI file to RGB. A saved PDF retains the colorspace of the original file. OF COURSE you will get a color shift if you change the colorspace, but you have to do that intentionally from the beginning. (unless the file is created as RGB and the printer RIPs it to CMYK, that is a different story).

The only thing I can think of is if the vector art was created in a program other than illustrator, there might be a color shift, but from my experience in the printing industry, this is rare.

and this:  <<However, if designer exported it without flattening (rasterizing) and without color scheme change (included used custom color scheme into .pdf), the artwork will print ok.>>

Flattening an Illustrator file has NOTHING to do with rasterizing. Are you thinking of photoshop??? It also has nothing to do with the colorspace. The only possible way that what you are saying would make sense to me is if you brought in an RGB bitmap image into a CMYK Illustrator file. Even then, it wouldn't change the RGB image when its saved as a PDF, that will happen WHEN IT IS PRINTED,  by the printing software (RIP). It will apply compression to the images, though.

0

Featured Post

VIDEO: THE CONCERTO CLOUD FOR HEALTHCARE

Modern healthcare requires a modern cloud. View this brief video to understand how the Concerto Cloud for Healthcare can help your organization.

Question has a verified solution.

If you are experiencing a similar issue, please ask a related question

Many programs have tried to outwit PowerPoint in terms of technology and skill. These programs, however, still lack several characteristics that PowerPoint has possessed from the start. Here's why PowerPoint replacements won't entirely work for desi…
Technology opened people to different means of presenting information, but PowerPoint remains to be above competition. Know why PPT still works today.
In this Micro Tutorial viewers will learn the basic shortcuts and functions of Illustrator. The viewer will learn about the paintbrush tool, anchor points, font sizing, and more.
Learn the basics of inputting and editing your text components in Prezi. We will cover how to set styles, position, and group your text components. In your Prezi editor, click anywhere on the canvas to add text: A flashing cursor informs you that yo…
Suggested Courses

718 members asked questions and received personalized solutions in the past 7 days.

Join the community of 500,000 technology professionals and ask your questions.

Join & Ask a Question