logo thoughts

hello experts,

i'm in the process of creating a logo, and i would like to ask for your comments about it
the logo is to be used on letters, emails and in the about screen of the software written

this is the logo:


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lovewithnofaceConnect With a Mentor Commented:
I don't like the orange.  It's too.....something.  I don't know what, but the combination of the transition to the smaller letters and the fade and it's just not right.  I'm glad you stayed away from all of the techy blues, because, well, there are just too many of them, but the orange is not the right colour.  I like the colour depth---I think that that's a good balance to set, but orange.  I don't know, maybe teal?

I think the smaller letters need a little more space.  The colour fade is part of the ZOOOOM and if the smaller letters are blurred into it it looks sloppy, messy almost like someone drove right into them--the ZOOM couldn't quite stay in the lane.  Tech can't be sloppy, it needs to be tight and wow and driving fast and staying in the line not going over the line just slightly.

I also think that there is too much white space but the iSoftware looks too tilted already.  I think you should try brining the left end of the curve out just a little more--maybe that curve shouldn't be so shallow....it ends close to a quarter of the size of the swoop, and it feels like less because the top of the swoop feels like it completes to the top to make an egg like shape.

The l of the nl also comes off really really blocky because of it's positioning.

I don't know....it feels kinda like the stuffing I just put into the oven.  It's almost right.....a few things are bothering me, but I don't know quite what it needs.  It needs something, but I don't know what.  I fixed the stuffing with fennel and black pepper, but I wouldn't suggest that here.  Hmmm, maybe fennel colour instead of orange....  

I do know that that l at the end is too parallel.  I'd really like to see it pointing at around 9:30....I think it would be really strong and a nice contrast to the ZOOOM
SlynkyConnect With a Mentor Commented:
I think it looks nice.  Has a modern (which is appropriate for a tech-based product) look.  Not too busy.  It should transfer well enough to b&w.  The "i" in a different typeface helps set it off from the word, "software".  It should be in a vector-based format, though.

Good job!
lherrouConnect With a Mentor Commented:

The open "swoop" has a great feeling of 'going places' or forward movement. I agree with Slynky that it's very modern in appearance. However, for me the words "interactive software" feel a little out of balance. I would have to play with it to see if that's a matter of placement or size... they may need to be proportional in length to your "iSoftware.nl" to feel right - although I think the letter size is about right, which may mean adding a bit more text: "interactive software for ..." or something.

Overall, nice work.

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Mark_FreeSoftwareAuthor Commented:

glad you both like it!

>>It should be in a vector-based format, though
converted it from photoshop to gif for easier uploading ;)

>>I would have to play with it to see if that's a matter of placement or size...
if you want to try, here is a download link:

the text is normal text, aligned to a path
the "swoop" is created with 2 shapes (not a vector anymore)

Irwin SantosConnect With a Mentor Computer Integration SpecialistCommented:
@MarkFreeSoftware...it looks clean, however, I would minimize the "white space" within the loop above the wording.

This graphic would look good on the bottom right of any page.  When used at the top left, you're fighting for real estate on your media (printed or on the computer screen).
Mark_FreeSoftwareAuthor Commented:

>>I would minimize the "white space" within the loop above the wording.
can you expand a little bit on this, not sure what you mean

thank you!
Irwin SantosComputer Integration SpecialistCommented:
white space = the blank area in the upper left quadrant of your eliptical image

It's just empty..surely by design, but not practical if using on an envelope upper left most region.
irwinpks has a thought...  If you feel there is too much space there, you might try filling it in with a very faint oval (that follows the inside curve of your "half moon" thingie) in the color of your "orange" you've already used.  Faint, though, NOT overwhelming so that the main curve gets "lost".  Just a slight fill in.  Would be easy to see what it looks like.
MessiadbunnyConnect With a Mentor Commented:
I like the design overall, however I do think the l in nl is too tilted.  It's a great logo for printing off in letters and business notes because it will work well black and white.  However, I don't think it's flashy enough for software, it doesn't look "high-tech" enough in my opinion.
billmercerConnect With a Mentor Commented:
I agree with Messiadbunny, the l tilts just a bit too much. Maybe make it a little smaller as well as more vertical. I would also suggest spacing out the words "i n t e r a c t i v e   s o f t w a r e" under the curve.
That will balance the larger text above the curve some, and look more open.

Mark_FreeSoftwareAuthor Commented:

thanks for the comments!

i'll be looking into the logo again tomorrow,
and see what idea's prove usefull then.

and yeah, that's exactly the feeling that i have about it:
It's almost right.....a few things are bothering me, but I don't know quite what it needs.
what software are you making it in?
Jose ParrotConnect With a Mentor Graphics ExpertCommented:

Two weak points, related to sizing, in your good idea.
The expression "interactive software" is quite small, as well the orange thin "shadow".

Two tests could determine if this weakness was solved: apply a "posterize" effect or make the image 4 times smaller, then 4 time larger, that is, make it from the 300x200 pixels to 75x50 then back to 300x200, thus losting readbility. In both tests you'll notice "iSoftware.nl" with good reading and no reading of "interactive software". So, this second expression should be larger to guarantee good reading. The thin orange "shadow" could be thicker to resist small or bad printing.

The objective of this kind of test is assure good readness of logos and marks in small printing (business card, for instance) and poor printing (craft paper).

All that without losing the 3D effect which is good.

magnetic_kisserConnect With a Mentor Commented:
why dont u give it a little blue color ..........the black swoof is looking good make the black swoof's  border with a light blue colour ...
Mark_FreeSoftwareAuthor Commented:
thanks for all the comments!

rewarding points to all helpfull answers
Irwin SantosComputer Integration SpecialistCommented:
cool. thank you!
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