What are advantages to purchasing multiple domain names for a single website?

Posted on 2007-03-21
Last Modified: 2013-11-19
When purchasing a domain name, what are some advantages of purchasing additional domain names that are similar to the original (which, of course, all point to the original website).

The two reasons I come up with are (1) that if a word is misspelled or if ones memory isn't as good as they thought, the person would still get to the correct website; and (2) it will avoid others from spoofing your site and/or stealing potential customers.

What are some other reasons and/or guidelines for multiple domain names for one site?

Thanks, dmg
Question by:dgage123
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LVL 29

Expert Comment

ID: 18769235
>>it will avoid others from spoofing your site and/or stealing potential customers.

That's it in a nutshell.  But register your domain as a trademark, and you can easily remove competitors, should they attempt to take advantage of your business.

Of course, having a profit making business is most important.
LVL 29

Accepted Solution

rdivilbiss earned 500 total points
ID: 18774340
>>easily remove competitors,

Let me rephrase that:

If your web domain is also trademark, you will easily prevail in arbitration to stop a someone else from using the name, however you will spend time and money to do this which is a lot more than registering the domain name in the first place and avoiding the hassle.

If I had, I would definately want and, but I might also want to register, just in case, LOL.

Author Comment

ID: 18776225
What if there is no product to protect? dmg
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LVL 29

Expert Comment

ID: 18776469
Then you bought some extra domain names.

Actually pointing extra domains at the parent domain could hurt your SEO, if that matters to you.


Author Comment

ID: 18790459
What is SEO?

Author Comment

ID: 18815791
Okay, I looked it up myself and SEO stands for: search engine optimization which is the process of improving the volume and quality of traffic to a web site. That makes sense.

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