I would like to know if there is a way to link ids from our database with a certain field that can be tracked in google analytics? I am looking to link a applicant id from our website to something we can track with google analytics to help determine the value of certain keywords.
For example if applicant 1 clicks on a link lands on our webpage and then submits contact information. I would like to be able to link the id of the contact information with the keyword that the applicant clicked on. Is this possible to do with google anayltics?