Link to home
Start Free TrialLog in
Avatar of robanstee
robanstee

asked on

link customer information with google analytics

I would like to know if there is a way to link ids from our database with a certain field that can be tracked in google analytics? I am looking to link a applicant id from our website to something we can track with google analytics to help determine the value of certain keywords.

For example if applicant 1 clicks on a link lands on our webpage and then submits contact information. I would like to be able to link the id of the contact information with the keyword that the applicant clicked on. Is this possible to do with google anayltics?
Avatar of jawahar_prasad
jawahar_prasad

Hi..
Google analytics will tell you which link referred a visitor to your site which contains the link id..
You can see the statistics in your google analytics page..
Then you can click that particular link and see which keyword is used in that particular link..

:)
OR
You can get the HTTP_REFERER servervariable if your page and link to the contact information and update into the database...
You would need to build a GA url that contains a variable value for your ID.

First and foremost, you need to build and provide this link to the host website. If you don't have control of the link on the referring website, you can't track it with your specific ID.

Next, go here and learn how to build GA Url's:
http://www.google.com/support/analytics/bin/answer.py?answer=27255&query=tag&topic=0&type=f

Any link can contain parameters that are meaningful to you.  So let's assume that Site A is your referring site, and you are CNN.

http://www.cnn.com/?utm_source=siteA&utm_medium=txtLink&utm_term=keyword

The link above is sprinkled with parameters that tell me all about the referring source, the medium, and the type.  Of course, this can all be customized to suit your needs.  I hope this helps.. I'm on the run but wanted to get some information to you.  Post back if you have further questions after researching the above methods.

Good Luck
Avatar of robanstee

ASKER

Thanks for the solutions. I have set this up and I am testing this with current links. What I want to do is be able to link the data with my web database so I can see specific names of applicants and what keywords caused them to come to our site. I think this is impossible without building some sort of landing page that would take the information and then insert that data into a database.
ASKER CERTIFIED SOLUTION
Avatar of pmagony
pmagony

Link to home
membership
This solution is only available to members.
To access this solution, you must be a member of Experts Exchange.
Start Free Trial
Thanks that is a simple solution but I think it will work best for us in this case. Thanks for all your help, this is exactly what I needed.