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ovraw & ovkey

Posted on 2007-04-05
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Last Modified: 2013-12-08
hi there,
some urls have extension "ovraw=", "ovkey=" & "ovmtc=". Is it for search engine tracking: click from a search result to a website, then track what's the terms and keywords? Which search engines use the tracking method? yahoo!? Is it unpaid search or "pay per click" advert?
thanks.
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Question by:jccmz24
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MichDim earned 1500 total points
ID: 18862717
It is parameters from overture services. It used from search engines for ad-advertising
Google AdWords,Yahoo! Search Marketing,MSN adCenter uses them.
OVKEY will show the keyword (or phrase) you entered, e.g., Used Car
OVRAW will show the keyword (or phrase) a search user entered, e.g., Honda Used Cars
OVMTC will show the Traffic Type used to match your keyword with the user's keyword - Content, Standard, and Advanced
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by:jccmz24
ID: 18868308
Hi MichDim,
Thank you for your reply! But when i search something with google/yahoo, clicking on the sponsors' links, i never see the OVKEY/OVRAW in the url. Can the parameters only be "seen" by the server and appear in tracking report?
so, we can not separate visits where they come from, google or yahoo or msn, by the parameters?
thanks.
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Expert Comment

by:MichDim
ID: 18869552
Let me explain better overture servises used for ad advertises for tracking your account so if you have an account to yahoo ad or google ad, you can use easy track from their services and ovraw ,ovkey will be added in your url for easy tracking google ad uses keywords ex.www.google.com/?google=keyword .this ad advertises its pey per click .if a sponsor dont use easy track services you will not see ovkey and ovraw in their url.
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